Hamboards (AKA Skateboards of the Surfers) is a Southern California-based company created, owned and operated by the Hamborg family of hardcore surfers.
We flew out to Huntington Beach and met the Hamborgs to get a better understanding of their unique oversize longboards and family. This allowed us to embark on the brand exploration process with a full understanding of who they were and where they wanted to be in their marketplace.
After a plethora of research and input from Hamboards began sketching out ideas. Once sketches and a solid direction was formed, we refined the existing logo and created a whole new brand identity including a set of product logos for each board.