Little Bird Marketing

PONDERINGS FROM THE PERCH

07/12/2019

Priscilla and Nicholas Holland Talk Hubspot

“It’s never been easier to get started. There’s never been a time in all of business where there’s more things at your fingertips to help you be successful. But on the flip side, it’s also never been harder to scale, because competition is so fierce.”
In this episode of Ponderings from the Perch, Priscilla talks with Nicholas Holland, GM/VP of Product at Hubspot. In case you don’t know, Hubspot is a Customer Relationship Management (CRM) solution for inbound or content marketing. Little Bird has been a Hubspot Certified Agency Partner for five years, and loves working with the platform. In this episode, Priscilla and Nick talk about content marketing, the access that businesses have to helpful content marketing tools, and the overall direction of the marketplace. Nicholas believes that good, helpful marketing is a quality-over-quantity endeavor, and that paid advertisements can be integrated in such a way that they are also compelling content. Listen to the whole episode, then read a few excellent blogs written by Nicholas here and hereDeets from the lightning round: 
Nicholas’s fave podcasts1. Ariel Helwanis MMA Show2. Freakonomics
Nicholas’s fave appGoogle Keep
Nicholas’s fave book, for its societal significanceSteven King’s The Stand 
Nicholas’s fave blog538 blog - “There’s nothing like it.”https://fivethirtyeight.com/
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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.

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