Little Bird Marketing



Priscilla Talks Success A La Malcolm Gladwell's Outliers

Success is kind of like the triangulation of GPS systems - nonlinear. In this episode, CEO and Momma Bird Priscilla McKinney talks about her journey to success through the lens of Malcolm Gladwell's bestseller Outliers. Where humanity celebrates a simplified "rags to riches" style tale of human ingenuity, Priscilla opts for a more realistic view that encompasses the bumpy path of entrepreneurship. She dishes on an important success, a devastating failure, a pivotal stroke of luck, and a Matrix-style bullet dodge that shaped her path to running a host of successful businesses. 

If you like this podcast, you'll definitely be interested in Priscilla's blog The Joke of Meritocracy. 


In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.


Digital Transformation Kickstarter

One Day Intensive Workshop for Sales Excellence on LinkedIn

Wednesday, April 8th


Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning. 

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Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.