Little Bird Marketing

PONDERINGS FROM THE PERCH

10/09/2015

Priscilla Introduces Personas

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about why understanding your ideal client makes a powerful impact on your marketing strategy. She talks about the "red flag" statements she hears from marketing managers and business owners which tell her that they are no longer considering their audience. With the insanely important need to create epic and relevant content for digital marketing, social media engagement and search engine optimization, she is convinced this can not be ignored. Check out http://info.littlebirdmarketing.com/a-little-bird-guide-to-personas for today's freebie guide which is a step-by-step guide to understanding and creating your personas to get your marketing plan back on track. Original theme music by Chris Stewart.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.