Little Bird Marketing

PONDERINGS FROM THE PERCH

05/01/2020

Priscilla and Peter Levitan - How To Be Un-Ignorable!

Imagine that you are friends with a guy who has consistently been an advertising industry juggernaut since the 1970s - hypothetically, let’s say this guy has been a major account executive with Saatchi & Saatchi, has owned an ad agency with clients including Nike, MLB and Harrah’s, has written a best-selling book, and has worked with RADIOHEAD. Now imagine that there’s a global pandemic that’s threatening to Thanos-snap a significant portion of the advertising and marketing industry, and that everyone is freaked out and scared. 

You’d want to harness the advice from that friend, and share it with as many people as possible, right? Cool. 

Meet Peter Levitan. He’s the aforementioned juggernaut, and Priscilla has invited him back to the podcast to share his insights on successfully navigating through crisis. Peter currently runs a consultancy that helps advertising agencies build and develop plans for growth, which has recently become more important to survival than ever before. In this episode, Priscilla and Peter discuss advice including:

  • Understanding your unique value proposition
  • Walking the walk, and using your business as a test ground for new ideas
  • Borrowing interest
  • Developing authority through research


In short, Levitan says: “Become un-ignorable.”

This podcast is packed with useful advice for agencies, entrepreneurs, and actually, everyone

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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.