Little Bird Marketing

PONDERINGS FROM THE PERCH

04/10/2020

Priscilla and Kristin Luck Explain Marketing Strategy in the Time of COVID


In the midst of a global pandemic, companies everywhere are taking a serious look at their marketing strategies. In this episode of Ponderings from the Perch, Priscilla and ScaleHouse founder/managing partner Kristin Luck join forces to take a deep look at what constitutes a successful business mindset in these trying times. 

From early decision making, to familiarity with day-to-day expenses, to the importance of helpful communication, Priscilla and Kristin pull from their personal experiences to share what adaptations are the most crucial. They also share projections about how the shape of the workforce will be altered as a result of Covid-19. 

Listen to the whole episode to get a wealth of insight and helpful tactics. Also, do yourself a favor and subscribe to Kristin’s blog posthaste! Stay safe! 

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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.