Little Bird Marketing



Priscilla and Deirdre Breakenridge Cast a Wide Net

We all know the saying, “teamwork makes the dream work,” but in this episode of Ponderings from the Perch, Priscilla McKinney and guest Deirdre Breakenridge of the Women Worldwide podcast prove that networking can be one of the most valuable tools for your business.

Sharing in their love of communication, marketing and podcasting, Deirdre and Priscilla share their biggest networking successes and the mediums that facilitated them. Each using their podcast as their vessel, these two marketing badasses have mastered the art of getting the most out connections.

Deirdre shares, “Your [podcast] guests are an opportunity to do something together…That guest in the seat is really important.”

In addition to learning how Deirdre grew her podcast to 5,000 organic listens per episode, you’ll gain these insights on podcasting:

AdvertisingMeasuring ROINailing the fundamentalsGive Deirdre’s podcast, Women Worldwide, a listen (we suggest this interview with Jennifer Wilkov) on iTunes or C-Suite Radio.

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Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.