Little Bird Marketing

PONDERINGS FROM THE PERCH

01/24/2020

Priscilla and Carmen Bohoyo - Istanbul to Los Angeles

If you believe pop culture wisdom from the 1980s, you know that to exist in 2020 is to exist in “the future.” We finally made it. And because we live in the future, we have an unbelievable amount of technology that provides volumes and volumes of data on all imaginable subjects. Let’s call that “the rose,” and refer to another 1980s prophesy: “Every Rose Has Its Thorn.” The thorn, in this instance, is that it can be extremely difficult to put those volumes and volumes of data to use in a meaningful way. 

In this episode, Priscilla McKinney talks with Carmen Bohoyo, Managing Director of Insights at Kantar about making sense of data in an impactful way that blends technology and human experience. They discuss the importance of innovation, collaboration and celebration in business. Carmen is a fellow member of Women in Research, and is passionate about helping others, through partnerships with Trekking for Kids and Special Olympics. Check out the whole episode for even more insights!


Carmen’s Fave Podcast: Fearless Lover

Fave App: Calm

Fave Book: Reinventing Organizations


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Wednesday, April 8th

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Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning. 

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In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.