Little Bird Marketing

PONDERINGS FROM THE PERCH

05/15/2020

Priscilla and Becky Harrison On The Importance of Communication

In the midst of a global pandemic the insights industry has proven to be flexible and dynamic. Looking for ways to meet brands' needs to navigate an era of drastically changing consumer opinion, leaders are digging into empathy, doubling down on communication and letting positive work culture guide their daily decisions. 

Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices gives us a glimpse into the realities of managing during a crisis. With both facilities so near the epicenter of the American pandemic experience, her view is unique and a harbinger of hope. 

In this episode of Ponderings from the Perch she talks about the commitment to showing up authentically for employees, stakeholders, clients, respondents and vendors. While juggling work still in the field, migrating studies online, finding creative ways to engage respondents she is taking the time for human conversations and leading with empathy. In the end, Fieldwork sees themselves as a people company and a hub for hospitality and service to the insights community. This means being willing to be a resource to many while keeping an eye on the most appropriate response based on location. Becky also talks candidly about the importance of communication on a daily basis as the Coronavirus is a fluid situation. 

She talks openly about how her team is preparing for the surge of new research that will be needed as brands come back up to speed on their workloads. While in-person was suspended in the areas where her offices are located, as a part of the global Fieldwork team, she can be called on at any time to help get a project in field for any of the other offices. As they manage rolling reopening, their team is excited to showcase their flexibility and play their part in helping moderators, end-clients, mock juries, UX testing, medical device focus groups and more get back on schedule. 

We end the episode with a special thank you to Fieldwork for their consistent sponsorship of Women in Research, a free peer to peer networking and educational organization supporting women in the insights industry. 


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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.