Little Bird Marketing

PONDERINGS FROM THE PERCH

03/08/2019 - iTunes Link

Priscilla and Sima Vasa on Tech, Podcasting and Armadillo Racing

The last time Sima Vasa was on the podcast, it was for the Flock Stars WIRe miniseries. In this episode, she and Priscilla discuss how founding Infinity Squared Ventures allowed her to combine her knowledge of research with her entrepreneurial experience to help entrepreneurs scale for growth or for sale:

“Taking the emotion out of things and really looking at financials objectively, and saying, ‘okay, if I peel back the layers here, I have to be realistic in what I think I can sell this company for based on the financial story.’ And also historical, like - look, if you have a growth rate that’s amazingly, consistently, year over year just knocking it out of the park, I mean, there’s nuances to every scenario. But that’s kind of the base piece I think is really important for people to understand. I think the second thing is, If you’re going to exit, or even if you’re going to raise money, that management team has to be strong. Whenever you put money in, you want to know that there’s a team behind it that’s committed to executing against goals. And whether that’s a merger where you have an earnout, or if you’re actually just raising money to accelerate growth, that management team is so crucial.”

Sima will chair the upcoming Samplecon, a conference that brings together and celebrates the different parts of the data collection ecosystem. She says the event will have speakers on topics like blockchain and gamification, debates, and armadillo racing (yes, you read that).

Like Priscilla, Sima is also a podcast host (Data Gurus Podcast), and she and Priscilla share their favorite things about podcasting as well as catching up on favorite books, podcasts and apps.

Don't forget to enter the Badass Women Giveaway before the month of March is over. Click here to enter!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

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03/01/2019 - iTunes Link

Priscilla in London Bird on the Street

Over the pond and through the woods, to the Quirk’s Event we go! In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England.
Tune-in as Priscilla and Ashley review the benefits of attending industry events and give out a few awards like Best Interactive Booth and Best Giveaway Item (spoiler: Priscilla also gives her own award for Best Pants).
This isn’t your average event recap. Listen in as Priscilla takes to the streets of London for a Bird on the Street segment featuring Quirk’s Event attendees. Guests share their favorite parts of the event and their personal insights on the future of MR.

"Research can be a very myopic type of business. If you’re in qual, you tend to be in a very narrow tunnel, and you don’t see how other people do stuff. And if you’re in the quantitative side, you have a structure of how you tend to write things. I think coming to these conferences and hearing people present and speak, you hear different perspectives. I have been blown away by the quality and insights that I’ve gotten from these speakers." - Susan Fader

In this episode, you’ll hear from:Attending an upcoming Quirk’s Event? In this episode, Priscilla gives a few tips for people attending an upcoming Quirk’s Events in Brooklyn and Chicago.
Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes

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02/22/2019 - iTunes Link

Priscilla and Pam Didner II: The Wrath of Khan

Ponderings from the Perch doesn’t usually get squeakquel episodes. However, when we heard that our friend Pam Didner had a new book, we were like, “Look who’s invited to the podcast now,” and also kind of like, “I still know this is going to be a great podcast!”

For those who don’t know, Pam is a sales, marketing & communication consultant, two-time author, prolific blogger, and global marketing speaker. She was also a guest of Ponderings way back in episode 39. Pam’s latest book, “Effective Sales Enablement,” is written for marketers to foster collaborative sales and marketing efforts. This time around, Priscilla and Pam quickly got back in the habit, discussing authorship, public speaking, the perils of marketing silos, and what marketers can do to better support their sales teams.

It’s a truly bogus journey.

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

P.S. Props to anyone who caught all of our sequel references in this week's show notes.

About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

Learn more about your ad choices. Visit megaphone.fm/adchoices

02/15/2019 - iTunes Link

Priscilla and Ashley Seal the Tomb of Google+

Lawn darts. Robotic gutter cleaners. In-car coffee brewers. These are just a few things that have enjoyed more commercial success than Google+.

Google’s social networking endeavor seemed poised to make big waves… something about their $719 billion in market capital lent a bit of credibility to the effort that turned out to be an almost immediate cricket-fest. The recent announcement that they would be pulling the plug on the sleeping giant wasn’t a huge shock to most people, but it’s not without ramifications.

In this episode, Priscilla McKinney and Ashley Le Blanc do a quick once-over on the cause, effects, and potential side-effects of G+’s upcoming journey upon the pale horse.

RIP, Google+. You were the Jar Jar Binks of social networks. We made fun of you so much, we started to feel guilty about it. Goodnight, sweet prince.

Social Media Resources:
- BLOG: 3 WAYS LITTLE BIRD MARKETING USES SOCIAL MEDIA TO EXPAND YOUR MARKETING MESSAGE
- BLOG: PRISCILLA’S 4 TIPS FOR BUSINESSES STRESSED BY THE NEW FACEBOOK ALGORITHM
- BLOG: EXPOSE YOURSELF: THE POWER OF SOCIAL MEDIA MARKETING
- PODCAST: PRISCILLA AND ASHLEY TALK TURKEY, ROBOTS AND BLOGGING
- PODCAST: PRISCILLA GETS A NEW PONY
- DOWNLOAD: HOW TO ATTRACT CUSTOMERS WITH FACEBOOK
- DOWNLOAD: PRISCILLA'S TOP 10 WAYS TO CRUSH IT ON SOCIAL MEDIA

About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

Learn more about your ad choices. Visit megaphone.fm/adchoices

02/08/2019 - iTunes Link

Priscilla and Kelly McNelis Speak The Truth

Ready for a dose of the truth? In this episode, Priscilla discusses “messy brilliance,” inspiring confidence, and the power of truth telling with Women for One founder Kelly McNelis.

Women for One is a global community that empowers women to find and embrace their own voices, inspiring the confidence needed for them to achieve their dreams. McNelis’s journey has seen not only the creation of this community, but also the launch of the Truth Teller Tour, a series of courses, and toolkits aimed at the same goal:

“I just wanted women to be able to share their stories and as soon as I  intended to do that, and created a container for women to submit their stories for free, and really get out their experiences to the world so they can feel more connected and other women can feel less alone when they read it, It’s just resonated with society.”

Her book, “Your Messy Brilliance: Seven Tools for the Perfectly Imperfect Woman,” is set to be featured in Entrepreneur Magazine and O Magazine this year. Check out the full podcast for more in-depth stories, and a lightning round with Priscilla!

As mentioned in the podcast, Kelly’s favorite bloggers are Kris Carr and Kelly Notares. Oh, and don't forget to check out the Women for One Podcast!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: Don't miss IIeX North America on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!





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02/01/2019 - iTunes Link

Priscilla Presents Bird On The Street

EMAIL - an open line of communication between brand and buyer.
With this kind of direct contact, it makes sense that emails have remained a fundamental part of our marketing strategies for years. In this episode of Ponderings from the Perch, Priscilla hands the mic to Colton Harrington of Little Bird Marketing and he takes to the streets to interview everyday people about their email behaviors in a new segment we’re calling THE BIRD ON THE STREET.

Over the years, as people continued to receive more and more marketing emails, their behavior has shifted. As marketers, we keep adjusting our strategies to try and reflect these behaviors. But what are they?

Colton asks questions to uncover just that:
- “Is there a particular time of day you check you email most?”
- ”If an email uses your name in the subject line, is it creepy or more likely to make you open it?”
- “What’s the main reason you unsubscribe from emails?”

Learn more about how you can take your email strategy to the next level with our free resource, "9 Reasons People are Ignoring Your Emails."

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: Don't miss IIeX North America on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.