"We're in a place of data-explosion. People know that they have access to so much data now and they're embracing that change."
Serial entrepreneur, Sima Vasa, is not an exemption. She's making waves in the market research industry by embracing new technology and encouraging MR execs to be more than just experts in data. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Sima Vasa of Infinity Squared Ventures and host of the Data Gurus podcast.
"I've had a pretty varied experience in the market research industry. I was on the client side at IBM and now I'm an entrepreneur."
Sima's specialty is her deep and longstanding experience in building and growing businesses. As CEO and Founder of Infinity Squared Ventures, she focuses on accelerating new and emerging businesses in the market research space.
Keeping up with the market research industry can be exhausting, but Sima explains that WIRe has helped her recharge, refocus and tackle big goals.
"I'm always delighted when I leave the WIRexec Retreat on how recharged I feel."
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P.S. Here's a little more on TRME and the presentation by Marina Kosten that Priscilla mentions in this episode!
Grappling hooks? Check. Ski masks? Affirmative. Lookout van in the parking lot? Yep! Get ready, because in this episode, Priscilla and Matt Koenig, Owner and Chief Developer at MK Web Development, are hacking into the mainframe of web development knowledge. In this heretofore uncompromised maximum security vault of information, questions are everywhere, and answers are like unto shadows.
Priscilla and Matt get straight to the heart of things, answering tough questions like:
Why the heck is my site so slow?
What questions should I ask of a hosting service?
What plugins should I be running on my Wordpress site?
Matt offers practical and helpful advice on database optimization, firewalls, backups, and image size, and Priscilla recounts the tale of the mysteriously windy website.
What does it mean to be in the front seat of a female-driven market research company? In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Katrina Noelle of KNow Research and Scoot Insights.
“We landed on ‘female-driven’ because that is who is behind the wheel of our team. It’s come out of a personal history, for me, of endorsing and supporting women in the research industry because that’s how I’ve ended up where I am.”
Katrina Noelle is a self-proclaimed “time-zone agnostic” and president of KNow Research. For over 15 years, KNow Research has been designing custom qualitative research design for clients by combining methodologies from traditional in-person research with online and mobile approaches. To serve even more qualitative research needs, Katrina co-founded Scoot Insights, an agile qualitative methodology provider.
To describe her companies, Katrina regularly uses the terms “boots on the ground” and “front lines.” Why? Because her team does it all. From meeting with clients to collecting actual data, Katrina has excelled in building a team of people passionate about research and storytelling.
As a WIRexec member, Katrina has attended the WIRexec Summit for two years. “This year I was really able to set some goals of things I want to accomplish in the next year. I used the time to figure out how I’m going to achieve those goals alongside people who are doing the same thing.” For more insights on women in leadership, the future of the market research industry and learning to “be present,” listen to the episode!
“To blog or not to blog?” A question you’ve probably asked yourself a time or two as a business owner. So what’s the answer? In this episode of the Little Bird Marketing company podcast, Momma Bird - Priscilla McKinney and Content Marketing Specialist - Ashley Le Blanc explore the benefits and complexity of blogging.
“Blogging - it's been around for a while now and seems like it might just be something that anyone can do, but we're here to say, maybe not everyone should be doing it, and if you are doing it, maybe you should have a strategy.”
Here’s the reality - the internet is exploding with content. There are millions of articles posted daily and you can't beat it by posting more. That's right— there's no point in adding clutter. To see ROI on your blogs, you need to focus on the quality of your content and how well you’re answering the questions of your ideal customer.
“This is a bigger question than just writing words that go on your website. It's about reaching your ideal client. Not just any client, not just any customer, but your ideal customer.”
Tune-in for more blogging insights, including:
Best practices for word count, keyword usage and social promotion
Current stats, numbers and trends
How to and why you should work with robots
Targeting your ideal customer
Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
Welcome to Flock Stars! These bite-size episodes feature the movers and shakers in marketing, advertising and surrounding industries. Our first season is all about Women In Research and each minisode will feature an inspiring woman who attended the 2018 WIRexec Leadership Summit. In this first episode, Priscilla McKinney interviews Kristin Luck– Ponderings from the Perch vet, supporter of women and Founder of WIRe.
“There’s so much direction in what we need to change to be successful, versus really stepping into understanding what our strengths are as women and as business leaders.”
Kristin is a serial entrepreneur and a globetrotting, internationally recognized keynote speaker on marketing measurement. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies. In 2007, Kristin was inspired to start WIRe after connecting with 50 women in the market research industry over drinks. Since that first cocktail mixer, WIRe has grown to become a global not-for-profit organization with 24 events worldwide in 2018.
When’s the last time you practiced the art of being selfish? Before you tell on us for using the “s-word,” let us explain. We’re talking about carving out time for self-exploration and inquiry. This week on the Little Bird Marketing company podcast, we brought in an expert on the journey to finding your authentic self.
Sarah’s inspiring conversation with Priscilla is filled with questions like, “How do we become the author of our own life?” and important insights like, “There is nothing wrong with continuing to grow ourselves.”
If you’re on a journey to self-discovery or in the process of crafting an authentic marketing strategy, this conversation will give you the motivation and encouragement you need to move forward.
Love our show? Subscribe, rate and review Ponderings from the Perch on iTunes!
P.S. We’re starting a special miniseries next week! Our first Flock Stars minisode premieres Friday, September 28th. Our first season features conversations with the inspiring women who attended the 2018 WIRexec Leadership Summit.
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.