Little Bird Marketing

PONDERINGS FROM THE PERCH

08/23/2019 - iTunes Link

Priscilla and Shelly Bouren Dunk On 'Em!

She shoots, she scores! Listen to Shelly Bouren, Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glues those buyer personas together. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and Bouren pass baskets of knowledge back-and-forth, from discussing how to use data and research to better target the market you’re trying to reach, to the non-linear journey of the buyer persona, and to segmenting that information once you have it so you’re not advertising the same content to the same people. Shelly leads research and insights for the Detroit Pistons, supporting data-driven decision making throughout the business organization. Working with ticket sales, corporate sponsorships, operations, marketing and entertainment; and she is passionate about giving fans the best possible experience while maintaining a continuous focus on revenue. Prior to working with the Pistons, she spent several years in marketing and advertising support for automotive and financial services brands. This episode is sponsored by a Masters In Clarity Workshop on Oct. 3-4. Join PR & Media Expert Deirdre Breakenridge and Speaker & Communications Strategist Dolores Hirschmann for a live workshop in New York City - turn up the volume and engage with your audience. Use code PMSPECIAL for 10% off! Learn more about your ad choices. Visit megaphone.fm/adchoices

08/16/2019 - iTunes Link

Priscilla Discusses Contagious Content with Engagious Host David Paull

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith. David Paull also has a podcast, called Engagious, where he has respectfully interviewed the likes of Ryan Serhant, Kristin Luck, Dr. Lindsay Portnoy, Tom Hoffman, and the well-known entrepreneur, Gary Vaynerchuk, or more notably GaryVee. During this podcast, Priscilla and David also discuss some of the technical concepts of operating a podcast, how to interview properly, and managing time with a busy schedule. Be sure to subscribe to Engagious podcast, or check it out on iTunes? Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet. Learn more about your ad choices. Visit megaphone.fm/adchoices

08/09/2019 - iTunes Link

Priscilla and Wendy Yellen Talk About Transformation

Life is tough and busy, and everyone is looking for a quick fix for problems within their family, business, and overall livelihood. In this episode of Ponderings from the Perch, Priscilla talks with Wendy Yellen, who believes the best solution for managing our lives isn’t a band-aid, rather a deep understanding of our brain through the power of Eidetics. Eidetic Image Therapy is defined as a system of psychotherapy. The method of Eidetic therapy techniques and exercises have been successful in altering everyday behavior and more importantly, in strengthening emotional and physical health. Wendy has introduced thousands of men and women around the world to the evidence-based treatment of Eidetics. This practice, based on Ancient Greek knowledge and 21st century science, enables business people and creatives to unlock their full potential and remove the weight of old, often “unseen” vulnerabilities which have been holding them back. Listen to the whole podcast to hear Priscilla and Wendy talk about this ancient form of knowledge that has been molded to help the modern entrepreneur and business owners find their own personal “ruts in energy” so they can address those issues and operate at full capacity. Visit myspiritualmanifesto.com/bird for a free download of the Spiritual Manifesto! Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet. Learn more about your ad choices. Visit megaphone.fm/adchoices

08/02/2019 - iTunes Link

Priscilla and Anese Cavanaugh Spread the Good Vibes

If you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-reaching impact - for which there is a free downloadable presence guide and IEP sheet. In addition to her books, Anese also wrote “The Leader You Will Be,” an illustrated inspirational journey of leadership that began its life as a 1,000 word poem. Priscilla discusses writing, authenticity, and collective culture in this uplifting podcast. Anese’s fave podcast(s) - Beautiful Writers Podcast  The Tim Ferriss Show Fave app - Todoist Fave book(s) - Ignore Everybody by Hugh McLeod, The Book of Joy by Dalai Lama, Desmond Tutu and Douglas Carlton Abrams Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet. Learn more about your ad choices. Visit megaphone.fm/adchoices

07/26/2019 - iTunes Link

Priscilla and Nikki Darré Hold The Field

In this episode, Momma Bird Priscilla McKinney talks with Fieldwork, Inc. Executive VP and  Fieldwork Denver President, Nikki Darré. They discuss Darré’s journey within Fieldwork, and the impressive longevity of project managers and supervisors at Fieldwork. They also discuss change within the industry and how Fieldwork keeps up with design trends to maximize the client experience. Fieldwork Denver is the host of Insights Marketing Day on October 10, and Priscilla and Nikki talk about the importance of industry events, keeping up with trends and forming relationships. Nikki’s fave podcast: How I Built This Fave App: Headspace Fave book: Pride and Prejudice Fave Blog: Pursuitist Also, check out a recent interview with Nikki on Medical Recruiting! Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet. Learn more about your ad choices. Visit megaphone.fm/adchoices

07/19/2019 - iTunes Link

The Priscilla and Tricia Houston Experience - From Shoes to Zoos to Chick-Fil-A

As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.” He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with MMR Live Founder and Chief Operating Officer Tricia Houston. In addition to speaking about experience strategy’s impact on all levels of a business, Tricia also discusses how MMR Live has evolved since being founded in 2017. Along the way, they talk about the Atlanta Zoo, Zappo’s customer-first mentality, and how Chick-Fil-A wins at apologies. Want to hear more? Be sure to follow Tricia and MMR Live, and you can also catch her as a speaker at the upcoming Insights Marketing Day! . . . Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet. Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.