Little Bird Marketing

PONDERINGS FROM THE PERCH

04/20/2019 - iTunes Link

Priscilla and Andy Crestodina Get Super Specific About Content

Q: What’s the one thing that Andy Crestodina wants you to get better at?
A: Specificity!

Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web design and development firm, he’s the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and he’s the founder of Content Jam, Chicago’s largest marketing conference. Oh, and he was named a Top 10 Online Marketing Expert by Forbes Magazine!

In this episode, Andy and Priscilla talk about the multifaceted nature of content marketing, including SEO and influencer marketing - taking an in-depth look at several tactics businesses can use to improve their ranking and levels of engagement. They also talk about the nuts and bolts of content creation, including books, blogs, and podcasts, wherein Andy shares a brilliant checklist for improving headlines.

Later, Colton Harrington goes full-on Reading Rainbow, offering his thoughts on Andy’s book, Content Chemistry (take a look, it’s in a book!). Also, keep your peepers over the next month, because we will be launching a new giveaway that includes a copy of Andy’s book. 

As mentioned in the episode, here's the list of Andy's favorite: Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes

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04/12/2019 - iTunes Link

Priscilla and Ashley Go to Quirk's Chicago


Anddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago.

In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of the conference, including: networking events, the MR Jam Band and eating french fries in bed after a long day.

Per usual, the two give out a few awards for their favorite giveaway item, best shoes and the coveted, Quirk’s Spirit Award. 

The two attended the conference well-prepared with recorder in hand. Listen in as Priscilla and Ashley interview attendees, staff and presenters of Quirk’s Chicago 2019. Guests include: WIRe for hosting an amazing opening night reception. Thank you to event sponsor’s Focus Forward, Multilingual Connections, ULTA Research Services and Globalexicon.

If you are in the MR industry and aren’t a part of WIRe, you are truly missing out. Join now for free!

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04/05/2019 - iTunes Link

Priscilla and Jamin Brazil Show How the Sausage Gets Made

Blasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch.

Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision. 
Brazil currently wears many hats, but the art of podcasting is top among his discussion points. Priscilla and Jamin talk about the craft of storytelling, the singularity of passive consumption, and their upcoming presentations at IIeX Austin:

Jamin’s Presentation: 3 Ways You Can Leverage The Power of Podcasts
Priscilla’s Masterclass: Effective Content Strategies for Being Heard Above the Noise
Other topics of conversation included upcoming tech, incremental improvement, and why it’s okay to stop worrying about older, potentially embarrassing podcast episodes and embrace them as artifacts of progress. 
Badass recommendations from this episode
Jamin’s favorite recent podcast is with his mentor, Merrill Dubrow
A podcast Jamin and Priscilla both love: Sima Vasa’s Data Gurus
Priscilla’s mobile podcast rig includes a Zoom H4N Field Recorder and a pair of MOVO lapel mics (for if things get dicey!) 
Jamin’s re-reading the book Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
This episode is jam-packed with goodness. Want to hear more shows like this? Let us know by subscribing, rating and reviewing Ponderings from the Perch on iTunes.

About our sponsor: IIeX North America cometh on April 23-25 in beautiful Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with promo code LITTLEBIRD to save 20%!

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03/29/2019 - iTunes Link

Priscilla and Ashley Demystify LinkedIn

Despite the fact that LinkedIn predates almost all popular social networking sites (2003!!), there are still a lot of relatively savvy internet users who have no idea what the social business site is all about. Until now. Listen in as Priscilla and Ashley discuss common misconceptions, what the site is and is not designed for, and how to utilize the platform to facilitate authentic connections.

Priscilla - an undeniable LinkedIn whiz - gives special shoutouts to former podcast guest Tim Hughes for the innovative thoughts put forward in his book Social Selling, and to Adam Gray for the groundbreaking book Brilliant Social Media Business Strategy.

From there, Priscilla and Ashley talk shop with five actionable LinkedIn tips including best practices for endorsements, introductions, and articles. Check out the whole episode and stop telling people that LinkedIn is the social site of the jobless. Hurtful!

Want to hear more shows like this? Let us know by subscribing, rating and reviewing Ponderings from the Perch on iTunes.

About our sponsor: IIeX North America cometh on April 23-25 in beautiful Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with promo code LITTLEBIRD to save 20%! Do it!

Learn more about your ad choices. Visit megaphone.fm/adchoices

03/22/2019 - iTunes Link

Priscilla and Leonard Murphy Keep It Weird

“It can be easy to forget the motivation that ultimately all we’re here to do is to help people. And we help people by connecting supply and demand, as new opportunities emerge. So we work hard to fight against that. To remind everybody, every day: This is what we’re here to do. We’re here to help folks.” 

It’s impossible to overstate the impact that GreenBook Executive Director Leonard “Lenny” Murphy has had on the world of market research. In this episode, Priscilla talks to Lenny about some of the experiences that shaped his path, and the most exciting new developments in GreenBook and IIeX. One of those developments is the upcoming IIeX from April 23-25, which will be held in Austin for the first time ever. Leonard and Priscilla talk about what prompted the move, and hatch a plan to “Keep Austin Weird” during the event which is co-chaired by Priscilla and Will Leach.

Leonard discusses the vital role that content plays for GreenBook, how the agency shifted from a directory to a content creator, and eventually to a wide-scale content curator. He and Priscilla also talk about exciting new tech implementations, process innovation (Savio and Veriglif), and the validity of DIY market research.

Other topics include secret office codewords, wig-wearing birthday rules, comic books and Stranger Things. Check out the full episode for more!

Click here to read posts by Leonard on GreenBook Blog

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

Learn more about your ad choices. Visit megaphone.fm/adchoices

03/15/2019 - iTunes Link

Priscilla Is Gone: Kahlief and Leighton Break The Podcast

Why is it important to stay on brand in all elements of design? What’s the most challenging part of designing specifically for content marketing? Will Little Bird invest in a memes department in 2019?

It was Priscilla's birthday, and Kahlief and Leighton said, "G'ahead and have a great trip... we'll handle the podcast for you!" Then they did it. In this episode, The Design Dojo - a.k.a. two of Little Bird's lead graphic designers - discuss the importance of graphic design for inbound marketing. Video, branding strategy, the GIF debate, and how the ideal buyer persona impacts the design process are all part of this short, feature-packed episode.

A great listen for both marketers and designers alike!

Don't forget to enter the Badass Women Giveaway before the month of March is over. Click here to enter!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

P.S. Check out some of our FREE resources on developing and utilizing your buyer personas. As Leighton explains, these are perfect for someone who knows what they're looking for, but doesn’t know where to start:

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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.