Little Bird Marketing

PONDERINGS FROM THE PERCH

10/20/2017 - iTunes Link

Priscilla Activates her Wonder Twin Powers with Kristin Luck

Curious about how Wonder Twin Powers activate?

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kristin Luck, Growth Strategist, entrepreneur, Global Strategic Advisor and dynamic powerhouse behind Luck Collective. Kristin is busy traveling the world, serving clients across Asia Pacific, Europe, North America and speaking at multiple marketing research conferences and entrepreneurial events. In this podcast, she pauses to reflect on her journey toward consulting and multiple successes when the stakes have been quite high. 

Her firm, Luck Collective, is the go-to in the market research industry for growth hacking. As a consultant, she has a unique perspective from her many years of hands-on work. She founded two companies, help grow and sell three and she has held many jobs along they way. She worked as an analyst, in sales and marketing and product development departments, to name a few. These years of personal experience is the foundation to her tried and true methodologies she shares with her clients to achieve their growth and revenue goals. She proves over and over again that success in business is more than luck - it requires know-how, persistence and an organized application of an effective strategy. Luck, is the icing on the cake!

Her passion project, started in 2007, is Women in Research (WIRe). Now with over 5,000 members globally, WIRe is a free to join association facilitating education, entrepreneurship and other career development goals for women in the market research industry through informal networking events around the globe, an educational webinar series, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program. 

Follow Kristin Luck on Twitter or connect with Kristin Luck on LinkedIn

 

 

09/22/2017 - iTunes Link

Priscilla Does Inbound with Gray MacKenzie

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Gray MacKenzie, co-founder of Guava Box and DoInbound. Over the last 7 years, Gray has helped businesses grow efficiently by increasing revenue and reducing overhead. They take their combined expertise and tackle the deeper topic of bringing sales and marketing together in a comprehensive revenue strategy. They talk shop as mutual agency owners and discuss inbound in general. 

His day to day at Guava Box was helping companies create efficient customer acquisition systems to expand. That work led him to create DoInbound, a project and process management tool built specifically for agencies, in 2013.

DoInbound helps agencies grow profit, improve client results, and increase team happiness while leveraging proven processes to reduce the typical chaos and inefficiency of agency life. He shares some of his most applicable lessons about leveraging processes to scale marketing and growth efforts. They created a strategy for growing consistency in how inbound services are delivered, which provides more consistency in the results. Gray talks honestly about some of the early mistakes they made in inbound efforts which led them to creating proper sales and marketing standards. 

As both of their agencies are HubSpot agencies, they discuss their journeys to becoming a content and results driven organizations. They highlight the need for agencies to bring sales and marketing into a documented process for planned company growth.

For more conversations within the content marketing industry, Gray also hosts Inbound Agency Journey, the DoInbound podcast.  This weekly podcast shares the growth stories of agency owners, tips and tricks shared by actual agency owners.

Have more questions? Catch Gray MacKenzie on Twitter

             

 

09/08/2017 - iTunes Link

Priscilla Trades up with Tony D'Amato

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with her long-time friend, Tony D'Amato, Senior Sponsorship & Experiential Marketing Leader with 3M's auto care business development unit. If you think that's quite a title wait until you hear about his travel schedule! 

Serving together on the board of Enlace for more than a decade, they bonded over their shared passion for poverty alleviation and community transformation in El Salvador. They've laughed, they've cried over many years whilst traveling the Pan American Highway. 

Tony works in the industrial auto care aftermarket division at 3M driving deeper customer experience with the brand throughout the country and across their entire footprint. He speaks specifically about his experience working with digital and physical influencers and how that is nuanced in his market due based on the generational differences. 

As an experienced event marketing expert he leads a team to personally activate at over 75 events per year. On top of the logistics that entails, they additionally activate sponsorship of 3,000 to 4,000 unique car shows per year. With life moving so fast, Tony keeps his team focused on the root of the relational experience at each event knowing that their goal is always to build brand confidence through education. 

He offers expertise around these pressing questions: 

How can brands drive consumer loyalty through industry influencers? 

Just how excited do you get about car wax? 

How important are gift baskets? (ok, this is just an inside joke)

Who really is a celebrity? 

Do you remember when we sent paper invitations?

Don't you just love a great balloon arch? 

If you're on a plane, look for him. If you miss him catch Tony D'Amato on LinkedIn.

08/25/2017 - iTunes Link

Priscilla Goes Global with Agency Genius Peter Levitan

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Peter Levitan of Saatchi & Saatchi fame. Priscilla and Peter have been friends for years and love to catch up on all things marketing - especially when it comes to change in the agency world. 

Far beyond his global marketing agency fame, Peter also ran his own Portland agency and raised over $15 million for his two internet start-up companies. Not too shabby for a Ponderings from the Perch podcast guest, right? 

If you're a marketing agency owner, you won't want to miss this guy and his insight. Even if you are not an agency owner, but an entrepreneur, you'll appreciate his approach to helping companies codify what they are good at, how to understand how to consistently deliver and understand the benchmarks that should be watched for measures of success. 

Peter continues to consult with forward-thinking brands and agencies. He has even distilled his more than 2 decades of creating winning presentation strategies into a comprehensive ‘how to’ book that is focused on helping agencies win more pitches. You can check out the first chapter of  for free here, or if you really enjoy winning, just buy the book, The Levitan Pitch. Buy This Book. Win More Pitches

 

07/28/2017 - iTunes Link

Priscilla Gets Empowered with Robyn Crane

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Robyn Crane, Money & Business Growth Expert known for hosting the TV show, The Financial G-Spot, Radio Show, Let’s Talk Money and as a 4-Time #1 Best Selling Author. Robyn's a self-starter and totally authentic entrepreneur introduced to Priscilla through a mutual friend. Their straight-forward approach to sales and marketing is refreshing. 

They talk about the nonsense involved when people refer to as an "overnight success". Robyn also talks candidly about her experience and total commitment to her dream business and dream life. With a shift in mindset, she chartered her course to becoming an in-demand speaker and is open about her business ups and downs. Through thsi journey she discovered her passion is sharing her IMPLEMENTATION-based, not INFORMATION-based processes for financial freedom. 

This impressive guest has shared her blueprint for financial and relationship success on ABCThe Motley Fool, and Fox Business News.

Ready to borrow positive belief in from your community of support and take action toward your next big deal? Robyn is on a mission to empower committed and passionate women business owners to make more money and help more people, so they can have a bigger impact on the world. Through her seminars and FEMM Mentorship™ program (Female Empowered Money Makers). Check her out on her website, and get her free book called Make More Money; Help More People

07/14/2017 - iTunes Link

Priscilla Goes Nomad with Paul Kortman

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Paul Kortman, Digital Marketer, SEO expert and lead nomad of the Kortman family. He and his wife take Priscilla's favorite motto of "carve out the life you want to live" very seriously. He weaves expert marketing advice in with tails from the road on this episode.  

As a self-proclaimed certified nerd he originally worked at an agency where he couldn't keep his mouth shut, saying they were doing SEO and PPC wrong. Ultimately, he built a successful internal digital advertising department within that agency and happily trained someone to take his place. 

Now he is the owner of Connex Social, a Digital Marketing agency specializing in increasing conversions and increasing quality traffic. Day in and day out, Paul accomplishes business objectives through solid strategy and on time tactics every time. He's living the freelancer dream and continues to work remotely while his family is totally engaged in this location-independent lifestyle. He and is wife paved the way for families who want this freelance and roaming life while maintaining a healthy focus kids and family connectivity. 

Paul gives us a bit of the behind-the-scenes look at how he has morphed his company over time. He tells the story of productizing their business and building the new machination of their brand at Connex Digital Marketing. In the end, he is an entrepreneur and gives insight about the nuts and bolt of what actually works in PPC and SEO. He doesn't leave us without sharing a few actionable marketing and Facebook advertising tips, and mentions some of his favorite tools for getting business done remotely. 

You can read more about this semi-nomadic life their fun and adventurous blog Nomad Together. As travel hackers of sorts, they offer their insights and experience with mastermind groups as well. Check out their podcast here. 

It doesn't matter where you are in the world, you'll reach Paul Kortman here. 

Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.