Little Bird Marketing

PONDERINGS FROM THE PERCH

05/19/2017 - iTunes Link

Priscilla has an A-ha Moment with Ahava Liebtag

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Ahava Liebtag of Aha Media Group. They discuss Priscilla's favorite topic, the "stunning discomfort of entrepreneurship". The hard work and passion for great writing is still driving both of them to lead creative teams. 

In terms of content that responds to the current needs of clients, Ahava talks about how consumers are actually zigging and zagging throughout their thought their interactions with brands. Because of the multiple ways people interact with content, she underlines the importance of starting with the end in mind before ever writing a word. Her group builds the user experience using layers of multiple questions because consumers don't interact with content in a linear fashion. They laugh about the notion that people are rational and simply plan accordingly. 

Ahava shares her entrepreneurial story about how she started the now powerful Aha Media Group. This boutique content consultancy delivers marketing strategy and digital communications solutions including web writing and content development. 

Original theme music by the illustrious Leighton Cordell.

 

 

05/05/2017 - iTunes Link

Priscilla Gets into Serial Entrepreneur World with Greg Shugar

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Greg Shugar, serial entrepreneur and prolific writer. He, along with his wife Gina started Tie Bar in 2004 in true entrepreneurial fashion. They built the business from the ground up, starting alone in their basement with no employees. Over the next 9 years, they grew their brand and their business, employing 55 employees. Having sold the majority share to a private equity firm in 2013, Greg sheds a little light on his newest venture, Thread Experiment, the only brand in the world dedicated to the design of masculine bedding. 

They discuss what it truly means to disrupt the market and the opportunities that are out there when you develop the entrepreneurial mindset. Believe it or not, there was a day when going directly to e-commerce was just not done. They revisit his journey discussing the difference between obstacles in 2008 as opposed to the challenges we face now in 2017. He shares some of their best wins and most hard-won lessons. 

Be sure to connect with Greg on LinkedIn here and get wow'd with the masculine bedding options at Thread Experiment

He also shares his favorite apps just to make it more fun!

Original theme music by the illustrious Leighton Cordell.

 

 

04/21/2017 - iTunes Link

Priscilla Goes Global with Content Marketing Expert Pam Didner

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and indeed, cultures. They discuss the real cost of content marketing (HINT: It's not free) and agree that measuring the effectiveness of content marketing is they only way to improve results and truly understand what is going on in the market.

Be sure to connect with her on LinkedIn, Twitter, and Facebook. You can also download her FREE course - How To Build A Global Content Marketing Team or check out her book, Global Content Marketing

Want more info about the special world of B2B Marketing? Check out her guest blog, "5 Tips for Better Content Marketing". 

Original theme music by the illustrious Leighton Cordell.

04/14/2017 - iTunes Link

Priscilla Looks at Consumer Relationships with Brands

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss consumer relationships with brands. What brands do you love? What brands do you hate? What brands do you love to hate? Interestingly many people don't consider that their lives are full of actual relationships with brands. They are tied into our family stories, our values, our conversations, daily routines and holiday traditions. 

No matter how much you think about it, we do develop actual relationship with brands throughout our lives. Priscilla reaches back to an older article she considers foundational regarding brand relationships and consumer behavior. This article can be found here: http://bit.ly/consumerrelationships if you want to go deeper. 

Priscilla loves Roku. 

Dan loves Zildjian. 

Also, in this episode they do not explain jazz. If you don't get it on your own, there's really nothing they can do. 

Any chance you feel like doing your good deed for the day and giving a 5 star review of this show on iTunes

Original theme music by the illustrious Leighton Cordell.

 

 

03/24/2017 - iTunes Link

Priscilla Gets Holistic Marketing Pointers from Mitch Joel

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with author, prolific writer and marketing guru, Mitch Joel. As the President of Mirum, a global digital marketing agency operating in close to 20 countries, he has earned the right to direct huge brands as they navigate digital marketing. He talks openly about how the marketing industry must come to grips with how consumers adopt quickly to technology while agencies and brands tend to lag behind. 

Since Mitch is a prolific speaker to the likes of LEGO, Wal-Mart, Starbucks, Twitter, Oracle, Nestle, Procter and Gamble, Unilever and more, his ideas have been put to the test. He breaks down complex strategies by focusing on three points on his "bull’s-eye" approach. Listen in for more of his musings on the nuance between the art and science of marketing. 

More than anything, Mitch believes in his work as craft and labors under the conviction that he simply wants to create things that are deeply meaningful to him. He writes, and challenges us to live our own truth as it rings true to us regardless of how it is received. In that way, he prefers the more creative approach to the absolute embrace of formulaic success. 

Follow Mitch's blog and be sure to subscribe to his fantastic podcast, Six Pixels of Separation. 

Don't miss his books, Six Pixels of Separation and CTRL ALT Delete

Learn more at: www.mitchjoel.com.

Original theme music by the illustrious Leighton Cordell.

03/17/2017 - iTunes Link

Priscilla is a St. Patty's Day Birthday Girl

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they celebrate her St. Patty's Day birthday. As they are fellow-holiday birthday peeps (Dan having debuted on New Year's Eve) they talk about the joys and perils of a holiday birthday. What they can't wrap their minds around is the reality of actual St. Patrick's Day Birthday cards for sale. Seriously, individualized cards celebrating your birthday falling on this holiday. Hmmmm....

To celebrate, Dan delivers another pop quiz in which Priscilla rants a bit about marketing pet peeves. Seeing as it is her birthday, and will be wearing a green wig all day, he lets her vent. Included in those questions are also some reflections on entrepreneurship and of course, her memory of the top three birthday presents she's ever received. 

They also wrap up highlights from her trip to London and she offers some travel and networking tips. 

Was this supposed to be a marketing podcast? You'd better complain to the authorities! But, if you loved it and were wondering what to get her for her birthday, **SPOILER ALERT** she'd like a 5 star review of this show on iTunes

Original theme music by the illustrious Leighton Cordell.

Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.