Little Bird Marketing

PONDERINGS FROM THE PERCH

03/20/2020 - iTunes Link

Priscilla and Brad Farris Tell Head-Trash to SCRAM!

Growth, as a business owner, strikes up against a number of obstacles - control issues, financial issues, team dynamics, and perhaps most of all: the stories we tell ourselves, when those stories don’t match up with reality. The truth is, the clutter of these largely-internal struggles create what CEO and host Priscilla McKinney calls “head-trash,” leaving little room for leaders to rise above with clarity and direction. 

In this episode, Priscilla talks with Brad Farris, prolific author, speaker, and Principal Advisor at Anchor Advisors. Brad discusses the ways his firm facilitates transition and growth in both entrepreneurship and leadership, and some of the most common problems he encounters. Having recently transitioned, himself, from a more face-to-face role to one that works in a virtual Mastermind meeting format, Brad has a lot of meaningful and helpful insights about leadership transformation. 

“The thing that made it possible for you to succeed at that prior stage, you have to give that up in order to get into the next stage.”

Anchor Advisors is dedicated to advancing the state-of-the-art in leadership and founder-led businesses, with areas of focus on product/market fit, business development, financial understanding, team development. Check out the Anchor Advisors conversation, and find Brad on LinkedIn and Twitter for more helpful insights.

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SPONSORS:

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.


Learn more about your ad choices. Visit megaphone.fm/adchoices

03/06/2020 - iTunes Link

Priscilla and Kris Hull Wield the Double-Edged Sword of Specialization

Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird Priscilla McKinney talks with SVP and Senior Client Officer of Ipsos, Kris Hull about striking a balance between deep expertise and a broader lens to uncover meaningful insights. Hull discusses the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s helpful in combatting myopic research. 


LIGHTNING ROUND!

Kris’s fave podcasts: Ponderings from the Perch (blush!), Data Gurus with Sima Vasa, and American Fiasco

Fave Apps: Twitter, DuoLingo

Fave Book: East of Eden, John Steinbeck

Fave Blog: The Angry Staff Officer


Connect with Kris on Twitter and LinkedIn!

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SPONSORS:

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

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Digital Transformation Kickstarter

One Day Intensive Workshop for Sales Excellence on LinkedIn

Wednesday, April 8th

TICKETS

Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

02/21/2020 - iTunes Link

Priscilla's Top 3 Overlooked Marketing Tips about Podcasts

One of the most frequent requests we get is to share more information about podcasting. In this episode, Little Bird Marketing CEO and podcast host Priscilla McKinney shares three simple, actionable tips that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own! These tips will change your mindset regarding audio content promotion, and help you expand a single podcast appearance into a multifaceted piece of content. 


Sneak peek of the tips:

1. Use your podcast appearance to boost your gravitas as a professional. 

2. Get a transcription of the audio to get more out of the content (ie blog!)

3. Create micro social media content from pulled quotes.


Check out the full episode to start maximizing your efforts. 

SPONSORS:

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

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Digital Transformation Kickstarter

One Day Intensive Workshop for Sales Excellence on LinkedIn

Wednesday, April 8th

TICKETS

Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

02/07/2020 - iTunes Link

Priscilla and Sondra Brown Ask The Tough Questions

In this episode, CEO and Momma Bird Priscilla McKinney talks with President and Founder of Market Dynamics Research Group Sondra Brown. In addition to discussing how to uncover rich insights for companies, the importance of events like CRC (Corporate Researcher’s Conference), and coffee, they also talk about a major shift that MDRG initiated in 2018 and 2019. That change helped refocus the direction of the company - looking closely at deliverables, staff, methodologies and more - it allowed them to continue innovating in the market research mission. 

Sondra tells some of the takeaways from her CRC presentation on French Market Coffee, the importance of empathy in MR, and the best and worst advice she’s ever received.

Lightning round:

Sondra’s Fave Podcast: The Daily from the New York Times / The Next Big Idea 

Fave App: NYT Crossword Puzzle

Fave Book: Multipliers, by Liz Wiseman 

Fave Blog: Next Gen Market Research

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SPONSORS:

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

---

Digital Transformation Kickstarter

One Day Intensive Workshop for Sales Excellence on LinkedIn

Wednesday, April 8th

TICKETS

Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

01/31/2020 - iTunes Link

Priscilla Talks Success A La Malcolm Gladwell's Outliers

Success is kind of like the triangulation of GPS systems - nonlinear. In this episode, CEO and Momma Bird Priscilla McKinney talks about her journey to success through the lens of Malcolm Gladwell's bestseller Outliers. Where humanity celebrates a simplified "rags to riches" style tale of human ingenuity, Priscilla opts for a more realistic view that encompasses the bumpy path of entrepreneurship. She dishes on an important success, a devastating failure, a pivotal stroke of luck, and a Matrix-style bullet dodge that shaped her path to running a host of successful businesses. 

If you like this podcast, you'll definitely be interested in Priscilla's blog The Joke of Meritocracy. 


SPONSORS:

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

---

Digital Transformation Kickstarter

One Day Intensive Workshop for Sales Excellence on LinkedIn

Wednesday, April 8th

TICKETS

Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

01/24/2020 - iTunes Link

Priscilla and Carmen Bohoyo - Istanbul to Los Angeles

If you believe pop culture wisdom from the 1980s, you know that to exist in 2020 is to exist in “the future.” We finally made it. And because we live in the future, we have an unbelievable amount of technology that provides volumes and volumes of data on all imaginable subjects. Let’s call that “the rose,” and refer to another 1980s prophesy: “Every Rose Has Its Thorn.” The thorn, in this instance, is that it can be extremely difficult to put those volumes and volumes of data to use in a meaningful way. 

In this episode, Priscilla McKinney talks with Carmen Bohoyo, Managing Director of Insights at Kantar about making sense of data in an impactful way that blends technology and human experience. They discuss the importance of innovation, collaboration and celebration in business. Carmen is a fellow member of Women in Research, and is passionate about helping others, through partnerships with Trekking for Kids and Special Olympics. Check out the whole episode for even more insights!


Carmen’s Fave Podcast: Fearless Lover

Fave App: Calm

Fave Book: Reinventing Organizations


SPONSORS:

Digital Transformation Kickstarter

One Day Intensive Workshop for Sales Excellence on LinkedIn

Wednesday, April 8th

TICKETS

Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning. 

---

In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.