Little Bird Marketing

PONDERINGS FROM THE PERCH

11/08/2019 - iTunes Link

Priscilla is Down with CRC (Yeah You Know Me!)

A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world. At this premier event, Momma Bird Priscilla McKinney, along with fellow podcasters Jamin Brazil (Happy Market Research Podcast), Sima Vasa (Data Gurus Podcast), and David Paull (Engagious & Audible Insights Podcasts) hosted a one-day Insights Leadership Symposium. This is where you're all... "Four podcasters hosting an event?! That should have a catchy title!" Right you are. Something like “Podcastic Four?” Or how about “The Four Horsemen of the A-podcast-lypse?!” Great, we have that settled now.  In this episode, Priscilla and Ashley LeBlanc get the straight scoop from fellow event speakers including: Adrian Amrine - Lead Qualitative Researcher at Grubhub Andy Storch - Talent Development Consultant, host of Talent Development Hotseat Podcast and The Andy Storch Show Jennifer Reece - Global technology marketing expert at Microsoft Katherine Ephlin - COO at Gongos Maya Bourdeau - Founder and DEO at Attune LLC Bonus: Check out an amazing blog by Julie Kurd, VP of Business Development at Chadwick Martin Bailey covering her takeaways from CRC! A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off! Learn more about your ad choices. Visit megaphone.fm/adchoices

11/01/2019 - iTunes Link

Priscilla's Top Three Technology Tools

Running a business is hard. Running four businesses is quadruple-y hard. In the olden days, people who ran four businesses were just tired and grouchy all the time, but with the advent of mechanized looms and subsequently the internet, things have changed. In this episode, Momma Bird Priscilla McKinney dishes on the top 3 technological advancements that allow her to continue being a chill individual, whilst juggling a host of businesses and employees (not literal employee juggling, btw.) Those three golden geese are: Trello - A project management system to end all project management systems. Little Bird has been a big Trello enthusiast since the beginning, and with the development of our SOAR System, we created a proprietary Trello template to wrangle a plethora of tasks that would otherwise be unmanageable. Lastpass - A password vault and generator that will literally free up brain space. Need more brainspace? Yeah you do! Stop lugging all those passwords around in your noggin so you can get more stuff done. Rocketbook - A smart notebook, with real pages, that you really write in, and it magically sends your notes to all the places you need them. You know what the opposite of a smart notebook is? A dumb notebook. Don't use a dumb notebook. S/O to our esteemed clients and comrades, Fieldwork, for the heads up on this lifesaver. What else? Oh, Leighton is in the booth too, providing all the Thomas the Tank Engine references you ever needed. What? You only need one? You're in luck! OH YEAH! There's a giveaway too! Get your paws on a Rocketbook or maybe some sweet Beacons to jump-start your productivity! A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off! Learn more about your ad choices. Visit megaphone.fm/adchoices

10/25/2019 - iTunes Link

Priscilla and Pals Recap Insights Marketing Day Denver

For those who attended Insights Marketing Day in Denver, this podcast serves as a keepsake of the lessons learned and the good times shared. May we remember forever! For those who couldn’t make it, this podcast will allow you to share in the magic vicariously. Oh, and for those about to rock…we salute you! Listen in as special guests Jamin Brazil, host of Happy Market Research Podcast, and Brian Peterson, Digital Marketing Director at EMI Research Solutions hit the floor at Insights Marketing Day, talking to speakers about their presentations, and talking to attendees about their top takeaways! Check this guest list! Hannibal Brooks - Olson Zaltman Matt Gershner - Greenbook Patricia Houston - MMR Live Justin Conley - Carter JMRN Debbie Howard - Carter JMRN Rebecca Brooks - Alter Agents Dana Marion - KS&R Abby Ramirez - Focusvision Tyler Johnson - L&E Research Joseph Wiley - Precision Sample Molly Strawn - Pure Spectrum Kyle Burnham - Intengo Andy Crestodina - Orbit Media  Insights Marketing Day is brought to you by Greenbook, Keen as Mustard, and Little Bird Marketing. Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off! Learn more about your ad choices. Visit megaphone.fm/adchoices

10/18/2019 - iTunes Link

Priscilla and Adam Jolley Do Not Pounce

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have in common. Separated at birth? You decide. Here’s what we know: They’re both selling presidents. They both work in the market research field. They both go to conferences galore, and value making connections over making pouncy-sales. They’re both podcast hosts. They both have blue hair. Ok, that last one isn’t true at all, but the rest are! Priscilla and Adam discuss different methods of sales, the importance of continued personal growth and mentorship, how to keep podcasts fun, and Adam’s great love of sports (separated-at-birth hypothesis now debunked!!)  Adam’s fave podcast:  How Did This Get Made Watch What Crappens Adam's fave app:  Calm Adam's fave books: Radical Candor by Kim Scott Gmorning, Gnight! Little Pep Talks for Me & You by Lin Manuel Miranda Adam's fave blogs:  Shea Serrano’s contributions to The Ringer Mike Foster Catch Adam’s great content on LinkedIn and Twitter, and listen to the Intellicast Podcast to get even more great insights.  Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off! Think this episode is rad? You should check out the rest of them. Subscribe and never miss a new episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

10/11/2019 - iTunes Link

Priscilla's Top 3 Tips for a Successful Conference Season

Fresh off the heels of Insights Marketing Day in Denver, Priscilla McKinney checks in from the road to share her top 3 tips for a successful conference season, in a fun and informative micro-episode! Can we be real for a second? Conference fatigue is a real thing, and it’s a beast. Momma Bird’s three easy tips can help you maximize your learning, connection-making, and enjoyment at any conference you’re planning to attend.  Did you miss Insights Marketing Day in Denver? No worries! You can get caught up at Insights Marketing Day Europe on January 30, 2020, or back in the U.S. for the Chicago event next fall.  Learn more about your ad choices. Visit megaphone.fm/adchoices

10/04/2019 - iTunes Link

Priscilla and Baillie Buchanan Fight the Good Fight

Goodness, according to Emerson, is where the roots of wisdom are planted. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Baillie Buchanan, cofounder and CRO of Research for Good. Research for Good has a disruptive business model. They specialize in market research sample and fieldwork solutions, but their unique mission provides charitable donations for each response, in addition to compensating the respondents. For the past few years, that charity has been Action Against Hunger. Baillie and Priscilla talk about what motivates respondents to provide the highest quality of feedback, how technology is impacting the market research landscape, and the future of work culture. Research For Good, beginning with only three founders, has grown to over 50 employees as an entirely remote-based business. Baillie says this feat is attributable to accountability, as well as a few technological advancements. They also talk about humanizing data, recognizing survey fatigue, and the awesomeness of Women in Research’s WIRexec. Check out Research for Good, and find Baillie on Twitter and LinkedIn. Baillie’s fave podcast(s): 1. Happy MR2. How I Built This3. Wow in the World (for the kiddos!) Fave app: Le TotePssst!! Baillie got us a hookup with Le Tote for a FREE TOTE! What?! Go to https://letote.com/freetote/BAILLIE3 Fave Book: The Power by Naomi Alderman Fave Blog(kinda not really a blog, but blogesque): #fivesmartreads by Hitha Palepu ALSO, if you enjoy this podcast, and would like to hear more, please subscribe and you'll be privy to all the forthcoming goodness! If you're already a subscriber, consider leaving us a glowing review on iTunes. If you've already subscribed AND left us a glowing review on iTunes...you're the best. Thanks! Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.