Little Bird Marketing


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08/10/2018 - iTunes Link

Priscilla Beats the Persona Drum

Is your content geared to reach your ideal client? When it comes to marketing strategy, one of the biggest mistakes businesses make is failing to identify their ideal client. In this episode of the Little Bird Marketing podcast, Ponderings from the Perch, Priscilla McKinney and Dan Leadbetter explore the topic of buyer personas.

“Buyer personas give you the research you need to create content and messages for the person who is most likely to buy your product.”

Throughout the episode, Priscilla shares her experience and the tips she’s learned creating buyer personas for clients and for her own business. The buyer persona drum is one she beats often - catch more content on this topic on our blog or in our free Ideal Client Personas guide!

Are you ready to get the most out of your marketing budget? Tune-in to this episode and do your buyer persona homework.

Like what you hear? Subscribe to Ponderings from the Perch on iTunes and while you’re there, leave us a rating and review.

07/27/2018 - iTunes Link

Priscilla and Maribeth Kuzmeski are Total Podcast Nerds

In this episode of Ponderings from the Perch, Priscilla McKinney teams up with her podcast sister– Maribeth Kuzmeski of the Female Insight Zone podcast and Red Zone Marketing. Throughout the episode, the two share insights from their experiences as entrepreneurs, marketers and podcast hosts.

Maybe you're a podcaster looking to take your craft to the next level, or maybe you're just an avid listener who appreciates the nuances of the medium... either way, you're in for a treat as Maribeth shares the strategies she uses for her podcast, the Female Insight Zone. Want a sneak peak?

“If you listen to really good interviewers, people who actually want to get to the heart of something, they’re doing a little research - they’re doing some background - they’re not just hitting start and then just reading the bio. You’ve got to know something about the people you’re interviewing so you can come up with really good questions.”

Give this episode a listen for more podcast tips and advice on altering your marketing message to resonate with your ideal marketing prospect.

Love our show? Don't forget to give us a great review on iTunes!

07/13/2018 - iTunes Link

Priscilla Gets a New Pony

With all of the headlines about Facebook’s privacy policy and algorithm changes, you’ve probably been left scratching your head and asking questions like: How is my Facebook feed going to change? How do I get more interactions on my Facebook business page? Why did Mark Zuckerberg have to testify before Congress? And why doesn’t he ever blink?

In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, is back with Dan Leadbetter. Join them as they discuss the ever-changing world of digital media.

Whether you're up-to-date on the newest Facebook algorithm changes or stuck in the days of dial-up Internet, this episode will give you tips on improving your Facebook marketing strategy.

Tune-in as Priscilla and Dan discuss:

  • Major Facebook changes over the years
  • Why buyer personas are important for your social media marketing strategy
  • How to get the most out of Facebook advertising

Want more information on how you can use Facebook for your business? Check out the Little Bird Marketing resource page!

And of course, don't forget to subscribe, rate and review Ponderings from the Perch on iTunes!

06/29/2018 - iTunes Link

Priscilla is Not Michael Scott

If The Office taught us anything, it’s that managing people is harder than it looks. From creating an enjoyable work environment to fostering creativity and innovation, being a good boss takes practice, intention and a little bit of skill. While Priscilla is definitely not Michael Scott, in this episode of Ponderings from the Perch, she reveals which fictional boss she identifies with most. Tune-in as Priscilla answers questions about leadership styles, creating stellar office culture and supporting your employees.

Here’s a sneak peek of the questions she answers in this week’s episode:

  • What’s your first memory of being a leader?
  • What characteristics does it take to be a good leader and boss?
  • What is your biggest management mistake?
  • What’s your biggest management accomplishment?
  • How do you get to know your employees and their work styles?
  • What’s one piece of advice for bosses and one for employees?

Like it? Love it? Want some more of it? Let us know by leaving a review on iTunes!

“I guess the attitude that I've tried to create here is that I'm a friend first and a boss second and probably an entertainer third.” —Michael Scott

06/15/2018 - iTunes Link

Priscilla and Dana Hit the (Green) Books

If you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers, facilities, and consultants. In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinney interviews Dana Stanley– Director of Operations at GreenBook.

Once a literal green book, GreenBook has grown to be the go-to resource for market research. Outside their online directory, they’ve developed a series of worldwide conferences (IIEX), the infamous Insights Marketing Day and heaps of helpful (and downloadable) content.

Tune-in as Priscilla and Dana talk:

  • Go-to market research conferences
  • Encouraging innovation in your industry
  • Speaking and presenting tips

Like what you hear? Subscribe to the podcast and leave us a review on iTunes.

05/18/2018 - iTunes Link

Priscilla Gets Grilled by Beck on "Take Your Kid to Work Day"

In observation of National Take Your Kid To Work Day, Priscilla and Beck McKinney co-host a special edition of Ponderings from the Perch. In doing so, they learn more about each other, and verily, more about themselves in the process.

Beck has prepared a special pop quiz full of insightful questions for Priscilla about entrepreneurship, motivators, goals, and the importance of the silence during the Masters. Priscilla turns the tables back on Beck to find out why he thinks the office is slightly boring, and which of the Peeps is the most hilarious (spoiler: it’s Kahlief).

Join us for what is guaranteed to be the sweetest podcast you will listen to on any given day (except maybe that one podcast that’s just a bunch of kittens purring).

Love our show? Don't forget to give us a great review on iTunes


Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.