Little Bird Marketing

PONDERINGS FROM THE PERCH

12/07/2018 - iTunes Link

Flock Stars WIRe Miniseries: Meet Dianne Gardiner

Owning a business is hard work, but learning when it’s time to let it go can be even harder. For Dianne, choosing to sell 80% of her business was a difficult, but necessary to propel her and her company forward. In this episode of the Flock Stars WIRe Miniseries, Priscilla is joined by Dianne Gardiner – CEO of Bastion Latitude.

“My journey started over 10 years ago when I took the leap of faith and actually started my own research business called Latitude Insights.”

Widely credited as being a leader in online community research in Australia, Dianne's passion for pragmatic insight runs deep. She established Latitude Insights over 10 years ago, joining the Bastion Collective in 2016, and today she heads up an international team of research experts.

“Change is hard for anyone, but unless we lean into it, we aren’t going to become better people.”

Dianne and Priscilla’s conversation is packed full of insights on owning your own business, mentorship and learning when its time to let go.

Traveling the furthest, Dianne came from Melbourne to participate in the WIRexec Leadership Summit. However, for Dianne, it was all worth it. “It was that moment where I found my tribe.” Want to know more about WIRe? Click here for more information about becoming a WIRe member for FREE.

To celebrate the badass women featured in this miniseries, we’re hosting a badass giveaway. Click here to enter!

Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes.

P.S. I need you to check your calendar right now. What are you doing Febraury 18th and 19th? If your answer wasn't IIeX Europe, it needs to be. This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

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11/30/2018 - iTunes Link

Priscilla and Ray Poynter Leave The Past Behind

Perceptions of the past and future, in relation to marketing, are often conflicting. Some people dread the future and its inevitable robo-takeover, while clinging to oft-antiquated traditions. Others are gung-ho over the latest bells and whistles, trend-hopping from new thing to new thing. In this episode of Ponderings from the Perch, Priscilla talks with Ray Poynter about how we fit in the still-developing timeline of market research.

As Ray says, there's room for both enthusiasm for the future and a retention of traditional values:

"Probably my niche in the market is that I’m a very cynical lover of the new. So, yes, I do like new things, but I’m not easily swayed.  I’ve got a very good grounding in the traditional aspects of applying the science; applying methodology and seeing where things fit. I’m much more interested in how they work than how shiny they are."

Ray is the founder of NewMR, author of "The Handbook of Online and Social Media Research," and "The Handbook of Mobile Market Research," and the editor of ESOMAR's book "Answers to Contemporary Market Research Questions." He's also a prolific writer with 40 years of expertise in market research and innovation. Priscilla and Ray discuss changes in insights, legitimacy of new innovation, and what's on the horizon for the future of market research.

Find Ray at NewMR, LinkedIn, or Twitter to read more of his insights.

Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes!

This episode is sponsored by GreenBook. Hosted in beautiful Amsterdam, GreenBook’s IIeX Europe is all about new ideas, new approaches and new connections in market research and insights. Sounds amazing,
right? It gets better. One of the most stand-out parts of IIeX is the focus on startups and how they are challenging the status quo in the market research space. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

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11/23/2018 - iTunes Link

Flock Stars WIRe Miniseries: Meet Nancy Hernon

Nancy Hernon has been with WIRe since the beginning, thanks to her friend and colleague Kristin Luck. “We never had a forum to come together in one place and she gave us that platform.” In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Nancy Hernon, Chief Executive Officer of G3 Translate.

With over two decades of experience in the field, Nancy provides a global voice to clients across several industries. Working with major corporations, Nancy has launched new projects and websites and overseen translations for qualitative and quantitative marketing research, technical copy, advertising and legal content.

For her, WIRe is a place to connect with like-minded, business-driven women. Starting as a member of WIRe, Nancy has now attended the WIRexec Leadership Summit multiple times. “I just love the way that Kristin has structured it– to make it about the head and the heart, the business and the personal. It’s so different from any industry event I’ve ever been to.”

This episode is sponsored by our friends at GreenBook. Through their blog, leading market research directory and other publications, GreenBook connects marketers and insights professionals with people, information and ideas that generate better business results. Whether you’re looking for a focus group facility or just want to stay up-to-date with the ever-evolving insights industry, GreenBook is the resource for you. Check out all they have to offer at: greenbook.org.

Want to know more about WIRe? Click here for more information about how you can join for free!

Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes!

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11/16/2018 - iTunes Link

Priscilla and Marti Konstant Limber Up

Join Priscilla and workplace futurist Marti Konstant as they delve into the vibrant world of Agile! Though traditionally thought of as a methodology for software development, Marti first worked on applying the methods to the marketing process, and eventually to individual career management. The result was her book, Activate Your Agile Career: How Responding to Change Will Inspire Your Life’s Work. It also led to the foundation of the Agile Careerist Project.

In this episode, Priscilla and Marti tackle tricky topics like:
• How to maintain team buy-in
• Individual career growth
• How to move away from siloing and hierarchical job structures
• The importance of ongoing learning
• And more!

Put simply, “If you’ve got more skills and knowledge in part of what is the future of marketing, you’re going to be more in demand and more needed in the future.”

This is the “Duty Now for the Future” that Devo told us about. Check the episode out for more details!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

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11/09/2018 - iTunes Link

Flock Stars WIRe Miniseries: Meet Dyna Boen

“Watch out- it’s addictive.” – being an entrepreneur, that is. After 15 years of experience, Dyna Boen would know. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Dyna Boen, President of Market Research at Survata.

“Once I have a vision for something, I can just clearly go after it. People say that I like to jump into the deep end with both feet.”

This interview is packed with noteworthy insights fueled by Dyna’s experience. She was the co-founder of UBMobile, which sold to Critical Mix in 2018, an early member at MarketTools-Zoomerang, which sold to Survey Monkey in 2012, co-founder of the data quality company TrueSample, which merged with Imperium in 2017, and co-founded the WIRexec Leadership Summit which started in 2016.

Listen-in for a behind the scenes look at the WIRexec Leadership Summit and to find out what new MR tech excites Dyna. Want to know more about WIRe? Click here for information about becoming a member for free.

Brought to you by GreenBook, the IIeX conference season has begun and if you haven’t bought tickets to one of these events - you absolutely need to! Join Priscilla on November 28th and 29th in Bangkok for IIeX Asia Pacific. This event has an amazing speaker line-up including thought leaders like Nestle, AirAsia, BBC and Diego. For registration and event details, visit: iiex-ap.insightinnovation.org. Plus, save 20% on registration with the promo code LITTLEBIRD. Remember, things happen first at IIeX.

Don’t miss an episode of this miniseries. Subscribe to Ponderings from the Perch on iTunes!

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11/02/2018 - iTunes Link

Priscilla and Will Leach Tackle Difficult Decisions

Regular or decaf coffee? Aisle or window seat? Fries or tots…or curly fries? For most of us, these are just a few of the hundreds of decisions we make every day without conducting a cost-benefit analysis. We make these choices intuitively, using some magical portion of our brain/consciousness that’s able to just *snap* make decisions immediately. In this episode, Priscilla talks with Will Leach, founder of Trigger Point Design, a leading behavioral research and design consultancy. Trigger Point helps brands understand how to align their designs with the reality of how people actually make decisions - or, “match marketing toward behavior.”

Will is also the author of “Marketing to Mindstates,” a brilliant guide that demystifies these non-conscious filters and illustrates ways to create messages that activate emotional engagement. He and Priscilla discuss the highlights and challenges of authorship, and how the information in the book can be applied to a whole variety of situations.

Brought to you by GreenBook, the IIeX conference season has begun and if you haven’t bought tickets to one of these events - you absolutely need to! Join Priscilla on November 28th and 29th in Bangkok for IIeX Asia Pacific. This event has an amazing speaker line-up including thought leaders like Nestle, AirAsia, BBC and Diego. For registration and event details, visit: iiex-ap.insightinnovation.org. Plus, save 20% on registration with the promo code LITTLEBIRD. Remember, things happen first at IIeX.

Don't forget to find Ponderings from the Perch on iTunes!
The first 5 people that leave us a review and email podcast@littlebirdmarketing.com with a screenshot will receive a copy of Will Leach's book. 

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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.