Little Bird Marketing

PONDERINGS FROM THE PERCH

06/30/2017 - iTunes Link

Priscilla Takes a Pause with Rachael O'Meara

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Rachael O'Meara, the author of Pause: Harnessing the Life-Changing Power of Giving Yourself a Break. Having first met at Emerging Women conference, these two had an immediate connection on the drive for living for their "why" instead of solely for the paycheck and glory. They both had been anxiously awaiting the release of this first book and deliver thought provoking conversation on finding meaning along the way to a successful career. To answer the age old question, you can have it all and it can be awesome, but it first must be #pausesome. 

Rachael expounds on some pretty powerful messages about how to incorporate mindfulness into an already pressing schedule. In fact, most oft the pauses she recommends are tiny habits with long-lasting benefits. First they discuss recognizing the signs that you desperately need a pause and then she offers simple tools to get yourself back into alignment with your values and your authenticity. 

If you're ready to lead a more fulfilling life, intentionally aligned with your personal goals and in tune with your emotional intelligence, then you're ready for Pause! 

Rachael is a transformational leadership and executive coach, assisting others to fulfill their potential. She is a sales executive at Google and hosts authors with meaningful messages about mindfulness and emotional intelligence for the TalksAtGoggle YouTube channel. She regularly contributes to Huffington Post and leads workshops and speaks on the practice of pausing. Find out more on her website

Pause. 

Now connect with her on FacebookInstagram or Twitter. Whatever you do, don't miss her Pausecast

 

 

06/16/2017 - iTunes Link

Priscilla Discusses Changemakers with Tim Hughes: Accelerate Your Pipeline with Social Media

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Tim Hughes, co-founder of Digital Leadership Associates and author of best-selling book, Social Selling - Techniques to Influence Buyers and Changemakers. They discuss a new mindset for social selling and effective ways to get fast responses selling by using social. The transformation he offers is not just about Social Selling, but providing a complete new way of working for sales and marketing teams. He also elaborates on the difference between buyers and changemakers. 

The book is relevant because of the reality that the digital landscape has changed buyers' habits. It is also increasingly difficult to reach them early enough in their decision-making processes. Additionally, developing relationships with decision makers through social networks has become a critical skill for the modern selling professional. 

Tim discusses how he was getting tired about the narrative surrounding social in relation to lead generation and practical sales growth. Over time, he felt the discussion about social selling had gone backwards. Once the first excitement wore off for some people, they left social media without really understanding what a powerful tool it is when used correctly. He offers expertise around these pressing questions: 

How do you increase your influence online? 

How do you stop wasting time online? 

How do you successfully build a community online? 

How do you develop a system to use technology to your advantage and shorten the sales cycle?

How do you identify changemakers and deal with them successfully?

 

In this episode you not only get great advice about proper use of social media for business, but you'll discover where to get a proper drink in London as well. Suffice to say, they both recommend lunch at The Savoy

You can hear Priscilla's thought before she left for London where she and Tim met on our episode called Priscilla Goes to London Town.

For a good time, follow Tim on Twitter

06/02/2017 - iTunes Link

Priscilla Gets Emotional With Paul Conner: Lessons from a Specialized Market Researcher

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Paul Connor of Emotive AnalyticsGroup. Together they consider the deeper human feelings behind our actions and how market research can handle measuring these emotional associations. This podcast is a great follow up to Priscilla Looks at Consumer Relationships with Brands, where Priscilla and Dan discussed these sometimes hidden forces which compel us toward or against a brand. In this episode, Paul reveals how marketers can measure for this qualitative reaction, quantitatively. 

A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking a component to reveal WHY people do what they do. These deeply sub-conscious or even non-conscious emotional dynamics need to be understood to deliver the whole truth of insights about brands and their products or services. 

Paul used psychology and neuroscience to assess the role of emotions in our processing of preference, dislike and a myriad of other reactions as we make seconds in micro seconds. Emotive Analytics' proprietary DIY program, IEPro You, helps companies measure a variety of explicit and implicit responses to enhance market research efforts. 

Paul is a prolific blogger and has been published in Quirk's QRCA News, NMSBA's Insights, and Marketing News. He is a frequent speaker in the industry and will be speaking again at IlexNA, this year in Atlanta on June 13th. 

05/19/2017 - iTunes Link

Priscilla has an A-ha Moment with Ahava Liebtag

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Ahava Liebtag of Aha Media Group. They discuss Priscilla's favorite topic, the "stunning discomfort of entrepreneurship". The hard work and passion for great writing is still driving both of them to lead creative teams. 

In terms of content that responds to the current needs of clients, Ahava talks about how consumers are actually zigging and zagging throughout their thought their interactions with brands. Because of the multiple ways people interact with content, she underlines the importance of starting with the end in mind before ever writing a word. Her group builds the user experience using layers of multiple questions because consumers don't interact with content in a linear fashion. They laugh about the notion that people are rational and simply plan accordingly. 

Ahava shares her entrepreneurial story about how she started the now powerful Aha Media Group. This boutique content consultancy delivers marketing strategy and digital communications solutions including web writing and content development. 

Original theme music by the illustrious Leighton Cordell.

 

 

05/05/2017 - iTunes Link

Priscilla Gets into Serial Entrepreneur World with Greg Shugar

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Greg Shugar, serial entrepreneur and prolific writer. He, along with his wife Gina started Tie Bar in 2004 in true entrepreneurial fashion. They built the business from the ground up, starting alone in their basement with no employees. Over the next 9 years, they grew their brand and their business, employing 55 employees. Having sold the majority share to a private equity firm in 2013, Greg sheds a little light on his newest venture, Thread Experiment, the only brand in the world dedicated to the design of masculine bedding. 

They discuss what it truly means to disrupt the market and the opportunities that are out there when you develop the entrepreneurial mindset. Believe it or not, there was a day when going directly to e-commerce was just not done. They revisit his journey discussing the difference between obstacles in 2008 as opposed to the challenges we face now in 2017. He shares some of their best wins and most hard-won lessons. 

Be sure to connect with Greg on LinkedIn here and get wow'd with the masculine bedding options at Thread Experiment

He also shares his favorite apps just to make it more fun!

Original theme music by the illustrious Leighton Cordell.

 

 

04/21/2017 - iTunes Link

Priscilla Goes Global with Content Marketing Expert Pam Didner

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and indeed, cultures. They discuss the real cost of content marketing (HINT: It's not free) and agree that measuring the effectiveness of content marketing is they only way to improve results and truly understand what is going on in the market.

Be sure to connect with her on LinkedIn, Twitter, and Facebook. You can also download her FREE course - How To Build A Global Content Marketing Team or check out her book, Global Content Marketing

Want more info about the special world of B2B Marketing? Check out her guest blog, "5 Tips for Better Content Marketing". 

Original theme music by the illustrious Leighton Cordell.

Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.