Little Bird Marketing

PONDERINGS FROM THE PERCH

02/15/2019 - iTunes Link

Priscilla and Ashley Seal the Tomb of Google+

Lawn darts. Robotic gutter cleaners. In-car coffee brewers. These are just a few things that have enjoyed more commercial success than Google+.

Google’s social networking endeavor seemed poised to make big waves… something about their $719 billion in market capital lent a bit of credibility to the effort that turned out to be an almost immediate cricket-fest. The recent announcement that they would be pulling the plug on the sleeping giant wasn’t a huge shock to most people, but it’s not without ramifications.

In this episode, Priscilla McKinney and Ashley Le Blanc do a quick once-over on the cause, effects, and potential side-effects of G+’s upcoming journey upon the pale horse.

RIP, Google+. You were the Jar Jar Binks of social networks. We made fun of you so much, we started to feel guilty about it. Goodnight, sweet prince.

Social Media Resources:
- BLOG: 3 WAYS LITTLE BIRD MARKETING USES SOCIAL MEDIA TO EXPAND YOUR MARKETING MESSAGE
- BLOG: PRISCILLA’S 4 TIPS FOR BUSINESSES STRESSED BY THE NEW FACEBOOK ALGORITHM
- BLOG: EXPOSE YOURSELF: THE POWER OF SOCIAL MEDIA MARKETING
- PODCAST: PRISCILLA AND ASHLEY TALK TURKEY, ROBOTS AND BLOGGING
- PODCAST: PRISCILLA GETS A NEW PONY
- DOWNLOAD: HOW TO ATTRACT CUSTOMERS WITH FACEBOOK
- DOWNLOAD: PRISCILLA'S TOP 10 WAYS TO CRUSH IT ON SOCIAL MEDIA

About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

Learn more about your ad choices. Visit megaphone.fm/adchoices

02/08/2019 - iTunes Link

Priscilla and Kelly McNelis Speak The Truth

Ready for a dose of the truth? In this episode, Priscilla discusses “messy brilliance,” inspiring confidence, and the power of truth telling with Women for One founder Kelly McNelis.

Women for One is a global community that empowers women to find and embrace their own voices, inspiring the confidence needed for them to achieve their dreams. McNelis’s journey has seen not only the creation of this community, but also the launch of the Truth Teller Tour, a series of courses, and toolkits aimed at the same goal:

“I just wanted women to be able to share their stories and as soon as I  intended to do that, and created a container for women to submit their stories for free, and really get out their experiences to the world so they can feel more connected and other women can feel less alone when they read it, It’s just resonated with society.”

Her book, “Your Messy Brilliance: Seven Tools for the Perfectly Imperfect Woman,” is set to be featured in Entrepreneur Magazine and O Magazine this year. Check out the full podcast for more in-depth stories, and a lightning round with Priscilla!

As mentioned in the podcast, Kelly’s favorite bloggers are Kris Carr and Kelly Notares. Oh, and don't forget to check out the Women for One Podcast!

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: Don't miss IIeX North America on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!




Learn more about your ad choices. Visit megaphone.fm/adchoices

02/01/2019 - iTunes Link

Priscilla Presents Bird On The Street

EMAIL - an open line of communication between brand and buyer.
With this kind of direct contact, it makes sense that emails have remained a fundamental part of our marketing strategies for years. In this episode of Ponderings from the Perch, Priscilla hands the mic to Colton Harrington of Little Bird Marketing and he takes to the streets to interview everyday people about their email behaviors in a new segment we’re calling THE BIRD ON THE STREET.

Over the years, as people continued to receive more and more marketing emails, their behavior has shifted. As marketers, we keep adjusting our strategies to try and reflect these behaviors. But what are they?

Colton asks questions to uncover just that:
- “Is there a particular time of day you check you email most?”
- ”If an email uses your name in the subject line, is it creepy or more likely to make you open it?”
- “What’s the main reason you unsubscribe from emails?”

Learn more about how you can take your email strategy to the next level with our free resource, "9 Reasons People are Ignoring Your Emails."

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: Don't miss IIeX North America on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!

Learn more about your ad choices. Visit megaphone.fm/adchoices

01/25/2019 - iTunes Link

Priscilla and Chris Dayley are Extremely Disruptive

Pretty much every business owner - either brick and mortar or online - understands that increased traffic doesn’t always equate to increased sales. In this episode of Ponderings from the Perch, Priscilla talks with Chris Dayley, a neuromarketer and A/B testing wizard with Disruptive Advertising, about the differences between search engine optimization and conversion rate optimization.

Dayley’s small testing and optimization startup, Dayley Conversion merged with Disruptive Advertising in 2016. He and Priscilla dive deep into the importance of asking the right questions, the differences between small and large business, and approaching potential clients with a mentality of abundance.

Bonus! Chris has put together a free A/B testing starter guide featuring recommended tools, first tests to try, and case studies that is available here!

Connect with Chris on Twitter, LinkedIn or Disruptive Advertising.

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: Hosted by GreenBook, IIeX Europe (February 18th and 19th) is all about new ideas, new approaches, and new connections in market research and insights. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, visit the event site here. Register with the promo code LITTLEBIRD to save 20%!



Learn more about your ad choices. Visit megaphone.fm/adchoices

01/18/2019 - iTunes Link

Priscilla and Ashley Talk New Year Marketing Resolutions

Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice."  In this episode, Momma Bird - Priscilla McKinney and Little Bird Content Marketing Specialist - Ashley Le Blanc talk about greeting the new year with a swift karate chop, and ditching all those bad marketing habits you might have picked up through the years.

Want a sneak peek? Here's the overview of the tips!

1. Stop selling so hard. Learn about Priscilla's Rule of 15, which lays out a balanced framework for social posting that integrates sales without being annoying.

2. Stop treating social media like an afterthought. Short form content is an art form unto itself, and shouldn't be approached haphazardly, or shoved off on the nearest administrative assistant.

3. Stop pretending that "content" equals "blogging." Google looks at more than just the blog to determine your site's authority - think video and audio - and expand your content landscape.

[ 3a. If it's not an important topic to your ideal client persona, stop blogging about it. Pull reports. Analyze the data. Adapt. ]

4. Stop keyword spamming. You can't just cram a keyword between every other word in a blog and expect to get results. It was never a good practice anyway, now it's bad form and completely ineffectual. Just stop please. For more blogging tips, tune-in to "Priscilla and Ashley Talk Turkey, Robots and Blogging."

[ 4a. Don't put all your eggs in the backlink basket. Internal links build a better network for authority. ]

5. Stop winging it. Make a plan, and hold your content accountable to your organization and your strategy.

This episode is not just brimming; it's overflowing with actionable tips you need to implement to get your 2019 marketing plan whipped into shape. Shape it up. Set it straight.

Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes!

More about this episode's sponsor:  IIeX Europe is just around the corner! This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!



Learn more about your ad choices. Visit megaphone.fm/adchoices

01/11/2019 - iTunes Link

Flock Stars WIRe Miniseries: Meet Brin Moore

The WIRe miniseries has been nothing short of inspiring. In the final episode of this series, Priscilla interviews Brin Moore. In addition to being a partner at Trusted Talent, where she helps market research firms find the right talent for the right jobs, Brin has been an integral part of WIRe in San Francisco, heading up the biannual events in the Golden City.
In this episode, the two talk about the best parts of WIRe, the importance of local networking and the changing landscape of executive recruiting in conjunction with the market research and consumer insights industry:

“There’s a tremendous amount of talent out there. And there are amazing opportunities out there. The marketplace is just teeming with opportunities. And people are being very, very picky about what they want - they’re looking for the right fit. Both on the client side and the researcher. They’re looking for the right culture fit, lifestyle fit, and expertise fit. They’re being very diligent about, ‘What is the position, what is it that you want us to do, and is it really a good fit for me?’ Which is really exciting, because people are putting a lot of thought into where they’re going next.”

Want to know more about WIRe? Click here for information about becoming a member for free!
For previous episodes in this series, check out our iTunes, website or blog.

P.S. IIeX Europe is just around the corner! This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!

Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.