Little Bird Marketing

PONDERINGS FROM THE PERCH

01/10/2020 - iTunes Link

Priscilla and Steve August Do Not Block the Exit (Strategy)

Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August are no strangers to the “stunning discomfort of entrepreneurship.” In this episode, Steve recounts the early experiences in scaling and exiting the digital qualitative research platform Revelation. Along his journey, which includes multiple successful exits, he witnessed a continuity between entrepreneurs. This observation led him to found Disconnect | Reconnect to help those entrepreneurs reframe and move beyond their obstacles.  From the Lightning Round: Steve’s fave podcast: How I Built This Fave app: Our Pact (designed for parental controls, but Steve uses it to limit his own cell usage!) Fave book: Traction by Gino Wickman Fave blog: LinkedIn, for its curated blog aggregation services From our sponsors: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX. --- Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss. Learn more about your ad choices. Visit megaphone.fm/adchoices

01/03/2020 - iTunes Link

Priscilla and Adam Warner on Insights Marketing and Scotch Eggs

As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM have instilled in him a deep understanding of effective messaging for the insights industry and beyond. He also knows where to get the best Scotch egg in London. Check out the full episode to hear more! Also, get your freaking ticket to IMD London! From our sponsors: Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss. --- In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX. Learn more about your ad choices. Visit megaphone.fm/adchoices

12/20/2019 - iTunes Link

2019 Holiday Spectacular! Spectacular!

Hark! What’s that we hear? Carolers? Elf on the Shelf? MARLEY? No, wait! It’s the 4th annual Little Bird Marketing Holiday Spectacular Spectacular!  In this episode, Momma Bird Priscilla McKinney and the Peeps take a sleigh ride through the magical world of Christmas and holiday music. Play along with a top 20 trivia musical game show, identify decontextualized holiday music snippets, learn some weird trivia behind some of your favorite classics, and hear everyone’s favorite and least favorite holiday tunes! It’s the gift that keeps giving, Clark! This episode is sponsored by the Annual Market Research Podcast Award: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX. Learn more about your ad choices. Visit megaphone.fm/adchoices

12/13/2019 - iTunes Link

Priscilla Goes Back to Bangkok

IIeX Asia Pacific in Bangkok was packed with the best and brightest of the insights industry, joining forces to discuss latest research and emerging trends in market research. Colleen Kennedy, Director of Marketing at GreenBook gets the ball rolling in this special episode, sharing information about GreenBook’s events and initiatives, which include the GreenBook Directory, the GRIT Report, and the GreenBook Global Event Series.  Little Bird Marketing President Priscilla McKinney, in addition to speaking at the event, also took time to interview a few fellow speakers, sponsors and attendees about their perspectives and takeaways. Those guests include Oscar Carlsson of Cint, Pravin Shekar of Outlier Marketing, Gracie Igaya of Kadence International, and Andrew Cannon of Global Research Business Network. Check out the episode to hear all the amazing highlights! From our sponsors: Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss. --- In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX. Learn more about your ad choices. Visit megaphone.fm/adchoices

12/06/2019 - iTunes Link

Priscilla Gives a Shoutout to the Mentors

In this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include:  Brett Baker of TrustPoint Christine Kane of Uplevel You Kristin Luck of ScaleHouse Listen to the episode to hear key takeaways Priscilla has gleaned from these mentors! This episode is sponsored by the Annual Market Research Podcast Award: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX. Learn more about your ad choices. Visit megaphone.fm/adchoices

11/22/2019 - iTunes Link

Priscilla and Emma Are On Their Best Behavior

Join in as Little Bird Marketing President Priscilla McKinney and Content Marketing Specialist Emma Hanson talk with speakers and attendees of Greenbook’s IIeX Behavior in Boston. This groundbreaking event is a global learning experience focused on behavioral insights and technology. This episode of Ponderings from the Perch features a selection of micro-interviews from these special guests: Ryan Baum, CEO at Wolvereye Luke Cahill, Managing Principal at Real Insight Julia Durgee, Artist and Consultant Jeff Datillo, founder DIG (Datillo Insights Group) Phiphi Gavalas, Senior Manager of Digital Engagement at Best Friends Animal Society Derek Sawchuk, VP Sales at Maru/Matchbox Dana Stanley, COO at GreenBook Brandon Thompson, Senior Enterprise Sales Executive at Canvs A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off! Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.