Little Bird Marketing

PONDERINGS FROM THE PERCH

08/02/2019 - iTunes Link

Priscilla and Anese Cavanaugh Spread the Good Vibes

If you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-reaching impact - for which there is a free downloadable presence guide and IEP sheet.
In addition to her books, Anese also wrote “The Leader You Will Be,” an illustrated inspirational journey of leadership that began its life as a 1,000 word poem. Priscilla discusses writing, authenticity, and collective culture in this uplifting podcast.
Anese’s fave podcast(s):Beautiful Writers Podcast  The Tim Ferriss Show
Fave app:Todoist
Fave book(s):Ignore Everybody by Hugh McLeodThe Book of Joy by Dalai Lama, Desmond Tutu and Douglas Carlton Abrams
Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.




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07/26/2019 - iTunes Link

Priscilla and Nikki Darré Hold The Field

In this episode, Momma Bird Priscilla McKinney talks with Fieldwork, Inc. Executive VP and  Fieldwork Denver President, Nikki Darré. They discuss Darré’s journey within Fieldwork, and the impressive longevity of project managers and supervisors at Fieldwork. They also discuss change within the industry and how Fieldwork keeps up with design trends to maximize the client experience.

Fieldwork Denver is the host of Insights Marketing Day on October 10, and Priscilla and Nikki talk about the importance of industry events, keeping up with trends and forming relationships.

Nikki’s fave podcast: How I Built This
Fave App: Headspace
Fave book: Pride and Prejudice
Fave Blog: Pursuitist

Also, check out a recent interview with Nikki on Medical Recruiting!

Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.



Learn more about your ad choices. Visit megaphone.fm/adchoices

07/19/2019 - iTunes Link

The Priscilla and Tricia Houston Experience - From Shoes to Zoos to Chick-Fil-A

As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.”

He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with MMR Live Founder and Chief Operating Officer Tricia Houston. In addition to speaking about experience strategy’s impact on all levels of a business, Tricia also discusses how MMR Live has evolved since being founded in 2017. Along the way, they talk about the Atlanta Zoo, Zappo’s customer-first mentality, and how Chick-Fil-A wins at apologies.

Want to hear more? Be sure to follow Tricia and MMR Live, and you can also catch her as a speaker at the upcoming Insights Marketing Day!
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Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.




Learn more about your ad choices. Visit megaphone.fm/adchoices

07/12/2019 - iTunes Link

Priscilla and Nicholas Holland Talk Hubspot

“It’s never been easier to get started. There’s never been a time in all of business where there’s more things at your fingertips to help you be successful. But on the flip side, it’s also never been harder to scale, because competition is so fierce.”

In this episode of Ponderings from the Perch, Priscilla talks with Nicholas Holland, GM/VP of Product at Hubspot. In case you don’t know, Hubspot is a Customer Relationship Management (CRM) solution for inbound or content marketing. Little Bird has been a Hubspot Certified Agency Partner for five years, and loves working with the platform. In this episode, Priscilla and Nick talk about content marketing, the access that businesses have to helpful content marketing tools, and the overall direction of the marketplace. Nicholas believes that good, helpful marketing is a quality-over-quantity endeavor, and that paid advertisements can be integrated in such a way that they are also compelling content. Listen to the whole episode, then read a few excellent blogs written by Nicholas here and here!

Deets from the lightning round:
Nicholas’s fave podcasts- 1. Ariel Helwanis MMA Show 2. Freakonomics
Nicholas’s fave app - Google Keep
Nicholas’s fave book, for its societal significance - Steven King’s The Stand
Nicholas’s fave blog538 blog - “There’s nothing like it.” - https://fivethirtyeight.com/

There’s still time to sign up for the Badass Women Giveaway! Check all the goods and enter RIGHT HERE!

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07/05/2019 - iTunes Link

Flock Stars WIRe Miniseries 2 - Episode 2: Notes From the WIRExec Retreat

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! 
You'll hear from:

Tacie Avedikian, Director of Customer Development at Critical Mix Brin Moore, partner at Trusted Talent & San Francisco Loval Event Lead at WIRe Natasha Stevens, Executive Vice President at GfK Alisa Hamilton, Atlanta Chapter Organizer at Women in Research Sima Vasa, Founder and CEO at Infinity Squared Ventures and host of Data Gurus Podcast 

Don’t forget to enter in our Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE!
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06/28/2019 - iTunes Link

Priscilla and Andy Crestodina Are Risktakers!

So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah?

In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpress is “A Risky Choice” for web hosting. The daredevil duo offers a series of sound counterpoints to the article, while acknowledging a few of its valid points.

In addition to rebuffing the content of the specific blog itself, the conversation also touches on a type of blog-writing that Priscilla and Andy feel is less than helpful.

Priscilla says, “I feel very committed to the integrity of our industry, and when I see something like this that’s just written out there that really in the end looks like clickbait to me, it’s a little upsetting. So I feel like it’s our duty to come back and say, ‘No, this is not not quite right.’ Just because it got published, does not mean that it’s true.”

Andy agrees about this concern, because it reiterates biases: “We all have built-in to our brains the confirmation bias - when you come across an article that supports something you already believe, you tend to place more weight on it.”

Listen to the whole podcast to hear the shakedown on all five points listed in the original blog. If you want to see how blogging is actually supposed to work, by providing helpful information, check out the Orbit Media blog.

ALSO! In celebration of the launch of our next Flock Stars podcast miniseries, it’s time for yet another Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE!

Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes




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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.