Little Bird Marketing

PONDERINGS FROM THE PERCH

06/21/2019 - iTunes Link

Flock Stars WIRe Miniseries 2: Notes From the WIRExec Retreat

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source!

You'll hear from:
Sandy Casey, SVP of Global Strategic Alliances at Toluna
Shannon Smith, COO at Jibunu
Erica Van Lieven, Managing Partner at InSites Consulting
Kerri Edelstein, President and Founder at Research Narrative
Michelle Andre, Managing Director at Women in Research

ALSO! In celebration of the launch of our next Flock Stars podcast miniseries, it’s time for yet another Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE!

Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes

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06/14/2019 - iTunes Link

Priscilla and Michael Roderick Have Unrestricted Access

What do you think of when you hear the word “access?” Do you think of exclusive backstage tickets, a master key, or getting your foot in the door? In this episode, Momma Bird Priscilla McKinney and Michael Roderick, host of the podcast “Access to Anyone,” discuss how access is less about sneaking in, and more about sharing interest.

Michael went from being a high school English teacher to a Broadway producer in under two years,  then started his journey toward establishing Small Pond Enterprises. From there, he launched his podcast and started sharing his strategies and mindsets, which include associative leverage, vertical threading and carrying bags of apples. This episode is also dedicated to all the acronym fans out there. Your moment, full of RAB and TAC, has finally come. Bask in the glory.

Some housekeeping links:

Michael’s fave podcast: The Unmistakable Creative
Michael’s go-to app: Evernote
Michael’s present-favorite books:This is Marketing by Seth Godin + Overdeliver by Brian Kurtz

Aforementioned acronym fans: Please take a moment from your acronym-filled days to subscribe, rate and review Ponderings from the Perch on iTunes. Ratings and reviews are one way that your collective of fellow acronym-lovers will be able to find our show. Did we not dedicate this episode to you???

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06/07/2019 - iTunes Link

Priscilla and Kahlief - Shoe Shopping Under the Scrutinous Eye of Google

If you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive real, ready-to-buy-things customers to your website? Like - we’re talking 50% more customers than are driven organically? Anyone? Oh look! It’s Priscilla and Kahlief!

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney gets into the sweet details about Google Ads with Little Bird’s own Graphic Designer/Google Ad Magician Kahlief Steele. They talk about the difference between display ads and search ads, walk through a fictitious shoe-shopping adventure wherein Kahlief finally snags those high-fashion kicks, discuss monthly ad budgets, and commonly-made (yet avoidable) mistakes.

Basically, this episode answers everything you wanted to know – but were afraid to ask – about Google Ads. Do you have a marketing question you need answered? Drop us a line or leave a comment in iTunes

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05/31/2019 - iTunes Link

Priscilla and Rachael O'Meara Press Pause

Feeling stressed? You’re not alone. Studies have shown that 80% of Americans are afflicted by stress, and that number is on the rise. In this episode, Priscilla is joined by her friend and Ponderings from the Perch alumni Rachael O’Meara. Rachael is a transformational leadership and executive coach who wrote the critically-acclaimed 2017 book Pause: Harnessing the Life-Changing Power of Giving Yourself A Break.

Rachael and Priscilla discuss intentionality and incremental mindset changes, and they walk through a “Daily Pause” together.

Rachael’s new program, “Thrive, Lead and Succeed,” is a 9-month virtual group coaching program, designed to lead participants out of the overwhelm and place them on the road to thriving. Ponderings from the Perch listeners - this episode contains a special $500 course discount using the code: BIRD.

Check out the whole episode to learn more and take part in the Daily Pause!

If you want to hear more of what Rachael has to say, connect with her on Facebook, Instagram or Twitter.  And don't forget to check out her Pausecast!

ALSO - Check out our Ultimate Content Marketing Giveaway! Whether you're a wizened content marketing wizard, a total tenderfoot, or somewhere in the abyss between -  entering is easy and the prizes are phenomenal! From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level. Click here to learn more!

So, summarily:

1. Listen to the podcast - PAUSE and breathe - feel amazing and informed.

2. Use that sweet discount on Rachael's "Thrive, Lead and Succeed" program.

3. Sign up for our awesome giveaway.

4. Give us some love on iTunes. It helps people find the show.





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05/24/2019 - iTunes Link

Priscilla and Ashley Teach Robots to Chat

LBM: Are you interested in learning a unique way to boost social engagement by using programmable chatbots, which can help you circumnavigate algorithms that might otherwise suppress your awesome links? Comment “yes” or “no” below.

YOU: “Yes.”

...typing

LBM: So glad that you want to know more about chatbots!

...typing

LBM: Check out this episode of Ponderings from the Perch, where Priscilla McKinney and Ashley Le Blanc talk all about the different ways you can use chatbots to deliver messages, offer sweet deals, and share pertinent information to your obviously interested customers!

...typing

LBM: Do you like winning cool stuff?

YOU: "Yes."

...typing

LBM: Check out our Ultimate Content Marketing Giveaway. Whether you're a content marketing master, a total greenhorn, or somewhere between -  you need to enter!From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level. Click here to learn more!

YOU: I love this podcast so much, I'm going to subscribe, rate and review Ponderings from the Perch on iTunes.

...typing

LBM: We love you. 

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05/17/2019 - iTunes Link

Priscilla and John Lee Dumas Fell into a Burning Ring of Fire

Entrepreneurship is a burning thing. And it makes a fiery ring. Seriously though, in this episode Priscilla talks with John Lee Dumas (or JLD) about two of her favorite things: entrepreneurship and podcasting. JLD is host of the award-winning Entrepreneurs on Fire - a daily podcast that features interviews with successful entrepreneurs as well as tips and creative solutions from the host. He and Priscilla discussed FireNation, his listener network, and the importance of listening to the audience. They also talk about SMART goals, brand-building, and mastering productivity during their jam-packed (fire-filled!) interview.

Check out all 2,000+ episodes of Entrepreneurs on Fire, and for those who are interested in learning more about how podcasting works, JLD has assembled a Free Podcast Course to help show the way.

Hey! Are you a content marketing master, a total greenhorn, or somewhere between?

Regardless of your answer,
you NEED to enter our ULTIMATE CONTENT MARKETING GIVEAWAY! From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level.

We've partnered with some of our favorite authors, thought leaders and brands to compile a gift set valued over $250.00!
____

Giveaway items:

- Little Bird Marketing tote bag
- Little Bird Marketing yeti tumbler
- Dynata insulated water bottle
- other Dynata travel swag (chapstick and hand sanitizer)
- netquest headphones
- P2Sample Wireless Charger
- P2Sample Travel Backpack
- AYTM leather journal and t-shirt (large)
- Effective Sales Enablement by Pam Didner and small gift pack
- Marketing Landmines by Karen Tibbals
- Social Selling by Tim Hughes and Matt Reynolds
- Brilliant Social Media by Adam Gray
- Content Chemistry by Andy Crestodina

Oh, and hey again! Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes

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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.