When was the last time you took a meaningful quiz?
And, for the purposes of this show,
When was the last time someone took a quiz and it turned into a sale for your business?
Yup, Josh is the founder of Interact where their software helps businesses and non-profits create quizzes to not only boost brands, but generate leads.
But "Why?" you ask. Why do businesses need to create quizzes for lead generation success? Well, according to an IBM study, email marketing has an ROI of 43x, meaning that for every $1 spent on email marketing you’ll earn $43 back. Email is also the way businesses SECURE their ownership of direct access to their potential customer base. So, growing your business email list is incredibly important and quizzes are one of the best ways to generate new subscribers.
In this episode Priscilla and Josh answer some tough questions for marketers like:
How do you attain a average conversion rate of 50% or higher?
How can interactive quizzes create personalized workflows to drive sales?
How can quizzes spark genuine conversation to increase social media reach?
How can quizzes integrate into my automated marketing dashboard? Josh reveals the ease with which anyone can choose an already created quiz and they discuss the strategy involved in creating your own custom quiz. Specifically, Priscilla discusses how she uses her completely custom quiz,
Lead generation quizzes can help move a business marketing plan and it can go far beyond deciding what vegetable or Star Wars character you are. Believe us, this is just the beginning. Try Interact for yourself.
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.