EMAIL - an open line of communication between brand and buyer. With this kind of direct contact, it makes sense that emails have remained a fundamental part of our marketing strategies for years. In this episode of Ponderings from the Perch, Priscilla hands the mic to Colton Harrington of Little Bird Marketing and he takes to the streets to interview everyday people about their email behaviors in a new segment we’re calling THE BIRD ON THE STREET.
Over the years, as people continued to receive more and more marketing emails, their behavior has shifted. As marketers, we keep adjusting our strategies to try and reflect these behaviors. But what are they?
Colton asks questions to uncover just that: - “Is there a particular time of day you check you email most?” - ”If an email uses your name in the subject line, is it creepy or more likely to make you open it?” - “What’s the main reason you unsubscribe from emails?”
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.