Little Bird Marketing

PONDERINGS FROM THE PERCH

04/14/2017

Priscilla Looks at Consumer Relationships with Brands

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss consumer relationships with brands. What brands do you love? What brands do you hate? What brands do you love to hate? Interestingly many people don't consider that their lives are full of actual relationships with brands. They are tied into our family stories, our values, our conversations, daily routines and holiday traditions. 

No matter how much you think about it, we do develop actual relationship with brands throughout our lives. Priscilla reaches back to an older article she considers foundational regarding brand relationships and consumer behavior. This article can be found here: http://bit.ly/consumerrelationships if you want to go deeper. 

Priscilla loves Roku. 

Dan loves Zildjian. 

Also, in this episode they do not explain jazz. If you don't get it on your own, there's really nothing they can do. 

Any chance you feel like doing your good deed for the day and giving a 5 star review of this show on iTunes

Original theme music by the illustrious Leighton Cordell.

 

 

Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.