Over the pond and through the woods, to the Quirk’s Event we go! In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England. Tune-in as Priscilla and Ashley review the benefits of attending industry events and give out a few awards like Best Interactive Booth and Best Giveaway Item (spoiler: Priscilla also gives her own award for Best Pants). This isn’t your average event recap. Listen in as Priscilla takes to the streets of London for a Bird on the Street segment featuring Quirk’s Event attendees. Guests share their favorite parts of the event and their personal insights on the future of MR.
"Research can be a very myopic type of business. If you’re in qual, you tend to be in a very narrow tunnel, and you don’t see how other people do stuff. And if you’re in the quantitative side, you have a structure of how you tend to write things. I think coming to these conferences and hearing people present and speak, you hear different perspectives. I have been blown away by the quality and insights that I’ve gotten from these speakers." - Susan Fader
In this episode, you’ll hear from:
Sarah Kotva - Executive VP, Fieldwork Inc. & President Fieldwork Network-International
Sara Picazo Lutton - Head of U.K. Ad Research, Twitter UKAttending an upcoming Quirk’s Event? In this episode, Priscilla gives a few tips for people attending an upcoming Quirk’s Events in Brooklyn and Chicago.
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.