Priscilla Goes Global with Content Marketing Expert Pam Didner
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and indeed, cultures. They discuss the real cost of content marketing (HINT: It's not free) and agree that measuring the effectiveness of content marketing is they only way to improve results and truly understand what is going on in the market.
Be sure to connect with her on LinkedIn, Twitter, and Facebook. You can also download her FREE course - How To Build A Global Content Marketing Team or check out her book, Global Content Marketing.
Want more info about the special world of B2B Marketing? Check out her guest blog, "5 Tips for Better Content Marketing".
Original theme music by the illustrious Leighton Cordell.
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.