Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Matt Hayman, founder at Review Minder where he develops and executes on-line strategies to improve companies' online presence and clout. Matt understands not only the intricacies of this ever changing digital landscape, but he is also able to translate his knowledge into practical tips with true business benefit.
Business owners are being inundated with tactics, multiple channels, a never ending string of review sites and in general there are lots of fads and shiny options available. In the face of this complexity, the importance of online reviews can get lost. Too much confusion surrounds how companies can use them as a powerful part of their marketing mix. Companies looking to improve their visibility on the web are wise to listen in on this casual and informative conversation. They tackle relevant questions like:
How you you effectively grow positive reviews online and improve your company’s reputation?
What should companies to to manage negative reviews and how can they be an opportunity?
Why are online reviews so important?
What motivates people to leave positive and negative reviews?
How can small businesses owners take negative reviews as constructive criticism?
How do companies scale a process to ask for positive reviews from clients?
How important are Google reviews vs. Yelp and other platforms?
What are the dangers of "perfect", 5-star reviews?
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.