The book is relevant because of the reality that the digital landscape has changed buyers' habits. It is also increasingly difficult to reach them early enough in their decision-making processes. Additionally, developing relationships with decision makers through social networks has become a critical skill for the modern selling professional.
Tim discusses how he was getting tired about the narrative surrounding social in relation to lead generation and practical sales growth. Over time, he felt the discussion about social selling had gone backwards. Once the first excitement wore off for some people, they left social media without really understanding what a powerful tool it is when used correctly. He offers expertise around these pressing questions:
How do you increase your influence online?
How do you stop wasting time online?
How do you successfully build a community online?
How do you develop a system to use technology to your advantage and shorten the sales cycle?
How do you identify changemakers and deal with them successfully?
In this episode you not only get great advice about proper use of social media for business, but you'll discover where to get a proper drink in London as well. Suffice to say, they both recommend lunch at The Savoy.
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.