Is your content geared to reach your ideal client? When it comes to marketing strategy, one of the biggest mistakes businesses make is failing to identify their ideal client. In this episode of the Little Bird Marketing podcast, Ponderings from the Perch, Priscilla McKinney and Dan Leadbetter explore the topic of buyer personas.
“Buyer personas give you the research you need to create content and messages for the person who is most likely to buy your product.”
Throughout the episode, Priscilla shares her experience and the tips she’s learned creating buyer personas for clients and for her own business. The buyer persona drum is one she beats often - catch more content on this topic on our blog or in our free Ideal Client Personas guide!
Are you ready to get the most out of your marketing budget? Tune-in to this episode and do your buyer persona homework.
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.