Priscilla and Kahlief - Shoe Shopping Under the Scrutinous Eye of Google
If you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive real, ready-to-buy-things customers to your website? Like - we’re talking 50% more customers than are driven organically? Anyone? Oh look! It’s Priscilla and Kahlief!
In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney gets into the sweet details about Google Ads with Little Bird’s own Graphic Designer/Google Ad Magician Kahlief Steele. They talk about the difference between display ads and search ads, walk through a fictitious shoe-shopping adventure wherein Kahlief finally snags those high-fashion kicks, discuss monthly ad budgets, and commonly-made (yet avoidable) mistakes.
Basically, this episode answers everything you wanted to know – but were afraid to ask – about Google Ads. Do you have a marketing question you need answered? Drop us a line or leave a comment in iTunes.
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.