Little Bird Marketing

PONDERINGS FROM THE PERCH

09/13/2019

Priscilla and Jackie Rousseau-Anderson Climb Ev’ry Mountain

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth. Jackie is a Strategic Advisor and Growth Strategist with ScaleHouse, working alongside Ponderings from the Perch friend and alumni Kristin Luck.  Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Her understanding of social media and specialization in millennial connections has been cited in the New York Times and the Wall Street Journal. Jackie’s work with ScaleHouse focuses on helping companies identify their strengths and mitigate their weaknesses, both strategically and operationally, to maximize their growth potential. Prior to ScaleHouse Jackie was the Chief Client Officer at Simmons Research where, as a member of the executive team, she lead the company’s transition to a client-centric organization across both the syndicated and custom lines of business. Through her roles leading sales, custom research and new product development with companies like Simmons, Experian, JD Power and Forrester, Jackie has helped design products and teams that bring value to customers while driving revenue for companies. This episode is sponsored by a Masters In Clarity Workshop on Oct. 3-4. Join PR & Media Expert Deirdre Breakenridge and Speaker & Communications Strategist Dolores Hirschmann for a live workshop in New York City - turn up the volume and engage with your audience. Use code PMSPECIAL for 10% off! Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.