They discuss a wide array of topics including: • Employee buy-in, and the importance of making a positive impact • Growth of the non-need based wig industry • The important role that content plays in creating value for customers • How power of invested influencers who love to share • How to facilitate the best feedback from customers, and use it to shape the future
They also talk about the magical powers of wigs, meeting Raquel Welch, and making awesome videos. Check out the whole episode, and be sure to follow wigs.com on Instagram, Twitter and Facebook!
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.