Little Bird Marketing

PONDERINGS FROM THE PERCH

06/28/2019

Priscilla and Andy Crestodina Are Risktakers!

So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah?

In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpress is “A Risky Choice” for web hosting. The daredevil duo offers a series of sound counterpoints to the article, while acknowledging a few of its valid points.

In addition to rebuffing the content of the specific blog itself, the conversation also touches on a type of blog-writing that Priscilla and Andy feel is less than helpful.

Priscilla says, “I feel very committed to the integrity of our industry, and when I see something like this that’s just written out there that really in the end looks like clickbait to me, it’s a little upsetting. So I feel like it’s our duty to come back and say, ‘No, this is not not quite right.’ Just because it got published, does not mean that it’s true.”

Andy agrees about this concern, because it reiterates biases: “We all have built-in to our brains the confirmation bias - when you come across an article that supports something you already believe, you tend to place more weight on it.”

Listen to the whole podcast to hear the shakedown on all five points listed in the original blog. If you want to see how blogging is actually supposed to work, by providing helpful information, check out the Orbit Media blog.

ALSO! In celebration of the launch of our next Flock Stars podcast miniseries, it’s time for yet another Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE!

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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.