In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Lilah Koski - a 25-year veteran of the insights industry, motivated to understand human decision making. As founder and CEO of Logica Research (formerly Koski Research), she's driven to help organizations use research to better engage with customers and improve people's financial lives. Logica Research excels in creating customized research solutions that answer our clients’ most complex business questions.
“Our focus is providing insights to financial service organizations to help them develop products and services that will improve people’s financial lives.”
Lilah also shares her personal experience with WIRe and describes the organization as a "tremendously supportive community." Want to know more about WIRe?Click here for information about becoming a member for free!
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P.S. What are you doing February 18th and 19th? If your answer wasn't IIeX Europe, it needs to be. This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.