Little Bird Marketing

PONDERINGS FROM THE PERCH

11/09/2018

Flock Stars WIRe Miniseries: Meet Dyna Boen

“Watch out- it’s addictive.” – being an entrepreneur, that is. After 15 years of experience, Dyna Boen would know. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Dyna Boen, President of Market Research at Survata.

“Once I have a vision for something, I can just clearly go after it. People say that I like to jump into the deep end with both feet.”

This interview is packed with noteworthy insights fueled by Dyna’s experience. She was the co-founder of UBMobile, which sold to Critical Mix in 2018, an early member at MarketTools-Zoomerang, which sold to Survey Monkey in 2012, co-founder of the data quality company TrueSample, which merged with Imperium in 2017, and co-founded the WIRexec Leadership Summit which started in 2016.

Listen-in for a behind the scenes look at the WIRexec Leadership Summit and to find out what new MR tech excites Dyna. Want to know more about WIRe? Click here for information about becoming a member for free.

Brought to you by GreenBook, the IIeX conference season has begun and if you haven’t bought tickets to one of these events - you absolutely need to! Join Priscilla on November 28th and 29th in Bangkok for IIeX Asia Pacific. This event has an amazing speaker line-up including thought leaders like Nestle, AirAsia, BBC and Diego. For registration and event details, visit: iiex-ap.insightinnovation.org. Plus, save 20% on registration with the promo code LITTLEBIRD. Remember, things happen first at IIeX.

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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.