Owning a business is hard work, but learning when it’s time to let it go can be even harder. For Dianne, choosing to sell 80% of her business was a difficult, but necessary to propel her and her company forward. In this episode of the Flock Stars WIRe Miniseries, Priscilla is joined by Dianne Gardiner – CEO of Bastion Latitude.
“My journey started over 10 years ago when I took the leap of faith and actually started my own research business called Latitude Insights.”
Widely credited as being a leader in online community research in Australia, Dianne's passion for pragmatic insight runs deep. She established Latitude Insights over 10 years ago, joining the Bastion Collective in 2016, and today she heads up an international team of research experts.
“Change is hard for anyone, but unless we lean into it, we aren’t going to become better people.”
Dianne and Priscilla’s conversation is packed full of insights on owning your own business, mentorship and learning when its time to let go.
Traveling the furthest, Dianne came from Melbourne to participate in the WIRexec Leadership Summit. However, for Dianne, it was all worth it. “It was that moment where I found my tribe.” Want to know more about WIRe? Click here for more information about becoming a WIRe member for FREE.
To celebrate the badass women featured in this miniseries, we’re hosting a badass giveaway. Click here to enter!
Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes.
P.S. I need you to check your calendar right now. What are you doing Febraury 18th and 19th? If your answer wasn't IIeX Europe, it needs to be. This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.