Little Bird Marketing

PONDERINGS FROM THE PERCH

06/02/2020

MR Leadership Week: Rob Volpe of Ignite 360

Anyone who knows Rob Volpe knows he is a deeply empathetic professional and leader. As the CEO of Ignite 360, he leads a team consulting with some of the world's leading brands to help them connect and understand their consumers. 

In this episode he gets into great data on who consumers are dealing with the pandemic and recession. Beyond the data, his team is focused on helping companies think about their employees and their consumers with the empathy lens. He shares with us the steps needed to develop empathy and while driving home the need for it in business. As Henry Ford said over 100 years ago, "If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own."

Ever self-reflective, Rob shared his internal discussions with his team about how he has changed his leadership style during this pandemic. As he has dialed up the vulnerability with both his team and his clients, he has been able to keep showing up in a more present way. 

As astute observer of life and a master storyteller he has been very excited by Ingite 360's recent self-funded project called Navigating to a New Normal. This ongoing study tracks changes in American values and behaviors as a result of the Coronavirus pandemic and recession. 


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Podcast

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing principal and serial entrepreneur topics range from marketing best practices to the reality of running a business, managing creatives, company culture, and other marketing oddities.